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All Journal Syntax Literate: Jurnal Ilmiah Indonesia AMAR (Andalas Management Review) Journal of Social Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Soesilo, Primidya Kartika Miranda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH WOM DAN SMME TERHADAP WTP FITUR TAMBAHAN PADA APLIKASI MOBILE GAME FREEMIUM DENGAN MEDIASI CBI Soesilo, Primidya Kartika Miranda; Prayogo, Riswoyo Ponco; Talumewo, Vanny Vanessa; Purnomo, Wiseno Adi

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.746 KB) | DOI: 10.31955/mea.v5i2.1162

Abstract

The willingness of customers to pay for additional features of the mobile freemium games is an interesting benchmark to research. The purpose of this study is to investigate the influence of social media activities, such as e-WOM (electronic Word of Mouth) and or Social Media Marketing Effort (SMME) on Willingness To Pay (WTP), with special consideration of the role Consumer Brand Identification. It was found that SMME was not able to influence consumers in Indonesia to feel close to the brand, this happened because customers used the game's social media only to find one-way information and tutorials, and they preferred to interact directly with other gamers through the features in the game (e.g chat), and the customer prioritizes the entertainment and fun elements created from the interaction between these gamers. Further interviews with respondents also found that e-WOM is able to create deeper relationships for customers with the brand of the game they are playing, because customers often tell other gamers good things about the game when they interact each other, and they become endorser for the game which make they consistently connected with the brand. The analytical method used in this research is Particle Least Square Structural Equation Model (PLS SEM)
Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop Nurmalasari, Euis; Hartini, Iin; Putri, Raissa Ariany; Soesilo, Primidya Kartika Miranda
AMAR (Andalas Management Review) Vol. 8 No. 1 (2024)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.8.1.1-21.2024

Abstract

Skincare products have become an important part of Indonesian women's routine. With the development of social media, impulse buying is on the rise, often driven by fear of missing out from trends (FoMO) and hedonic values. This study aims to analyze the effect of FoMO and Hedonic Value's effect on impulsive purchases and post-purchase regret. Using multiple regression analysis with Smart PLS, our findings indicate significant effects of FoMO and Hedonic Value on impulsive buying, which in turn significantly affects post-purchase regret. Data for this study were collected through an online questionnaire distributed via Google Forms, targeting women aged 24-39 in Greater Jakarta. The questionnaire consisted of 22 items divided into four sections derived from previous studies. A total of 220 responses were analyzed to ensure the robustness of the results. This study found that FoMO and hedonic values have significant effect on impulsive buying. Then, impulsive buying has significant effect on post-purchase regret. This study contributes to understanding how psychological factors influence consumer behavior in the digital shopping landscape.
“Will Active Learning Experience Make You Better?” The Effect of Active Learning on Generation Z’s Self-Efficacy, Self-Esteem, and Food Choice Wiseness at School Habibie, Marini Putri Ayu; Soesilo, Primidya Kartika Miranda
Journal of Social Research Vol. 2 No. 10 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i10.1434

Abstract

Reaching the age of adolescence, children need sufficient nutrients to grow rightly. Nevertheless, dietary habit in children has been extensively found to be ill-considered as many of them have not been able to distinguish nutritional ingredients in food. Mastering nutrition and growing a habit of healthy eating is imperative regarding their better future. This research aimed to examine whether a particular learning method (active vs. passive) would lead to wiser food choices, better self-efficacy, and higher self-esteem. The study case took the secondary students in LabSchool, Jakarta in 2018. Experimental research with a factorial design is employed in the research design. The experiment involved 227 samples of Generation Z. One group was assigned to a hands-on cooking class model (active learning) while the other half as the control group was assigned to a cooking demonstration (passive learning) class model. The result of this research implied that students who are exposed to hands-on cooking classes (active learning) show a healthier shift in their wiseness towards preferring healthy food. The limitation of the study was time and resources. It is suggested in that the future the researcher may extend the experiment’s duration and give more variations of samples to comprehend larger knowledge.
Pengaruh Kongruensi Selebriti Fenomenal terhadap Purchase Intention melalui Believability, Perceived Risk & Consumer Confidence Triguna, Dany; Yuniar, Delia; Hindami, Muhammad Nadhif; Soesilo, Primidya Kartika Miranda
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.16700

Abstract

Penggunaan jasa untuk mempromosikan produk yang bekerjasama dengan selebritis atau publik figur untuk kegiatan marketing endorse produk oleh perusahaan kecil hingga perusahaan-perusahaan besar saat ini sangat marak dan menjadi peluang baru dalam mengiklankan produk yang dijual agar lebih dikenal dan diketahui keberadaannya oleh masyarakat secara luas terutama melalui media sosial. Saat ini, media sosial yang digunakan oleh para endorser untuk mempromosikan produknya adalah Instagram, Facebook, dan Tiktok. Tak hanya selebriti dengan perilaku baik, selebriti dengan perilaku buruk di mata masyarakat kerap melakukan endorsement beberapa produk. Studi ini bertujuan untuk melihat pengaruh kongruensi (kecocokan) produk yang diiklankan atau diendorse oleh selebritis yang mempunyai background yang fenomenal terhadap purchase intention melalui believability, perceived risk dan consumer confidence. Untuk lebih detailnya lagi, penelitian ini membicarakan tentang bagaimana seorang selebriti yang memiliki background yang cukup sensasional di masyarakat, cocok/congruence dengan produk yang akan diendorse oleh selebriti tersebut, produk yang diendorse oleh selebriti tersebut pun terbagi menjadi dua produk yaitu produk yang dekat dengan kepribadian atau sesuai dengan gaya hidup, kebiasaan, hobi atau peminatannya dan produk yang tidak sesuai dengan gaya hidupnya.
Co-Authors Habibie, Marini Putri Ayu Hartini, Iin Hindami, Muhammad Nadhif Nurmalasari, Euis Prayogo, Riswoyo Ponco Purnomo, Wiseno Adi Putri, Raissa Ariany Talumewo, Vanny Vanessa Triguna, Dany Yuniar, Delia