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All Journal Majalah Ilmiah UPI YPTK JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) International Journal of Economics and Management Research
Ahmad Vajri Rahman
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Penerapan Bisnis Digital pada Usaha Mikro Kecil Menengah dengan Memaksimalkan Peran Perempuan Aggy Pramana Gusman; Ahmad Vajri Rahman
Majalah Ilmiah UPI YPTK Vol. 29 (2022) No. 1
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v29i1.111

Abstract

Produk Usaha Mikro Kecil Menengah UMKM yang dihasilkan oleh koperasi simpan pinjam perempuan lubuk basung kabupaten Agam, Sumatra Barat mayoritas merupakan produk makanan yang merupakan buatan sendiri yang berskala rumahan dan dikerjakan oleh ibu-ibu rumah tangga. Pertumbuhan dan pengembangan UMKM yang ada pada kisaran danau maninjau, lubuk basung Kabupaten Agam khususnya yang diproduksi oleh ibu-ibu rumah tangga banyak mengalami berbagai macam kendala sehingga kurang optimal. Strategi pemasaran berbasis teknologi dapat menjadi kekuatan utama mendongkrak penjualan produk-produk tersebut. Tujuan kegiatan ini adalah meningkatkan pangsa pasar sehingga meningkatkan omset dan laba penjualan produk melalui media sosial sebagai alat pemasaran produk UMKM. Jumlah peserta sebanyak 47 orang, yang terdiri dari ibu rumah tangga anggota dari koperasi tersebut. Metode yang digunakan yaitu pelatihan dan pendampingan. Hasil dari pelatihan ini adalah meningkatnya pengetahuan dan kemampuan peserta dalam pemanfaatan sosial media sebagai alat pemasaran, yang ditunjukkan dengan perubahan angka rerata pretest dan post tes, yaitu dari skor 71,03 ke skor 120,30. Pemahaman akhir peserta terhadap media social facebook sebesar 70% lebih besar dari pada pemahaman akhir peserta terhadap Instagram sebesar 55%.
Implementation of Digital Business in Maximizing Small and Medium Enterprises During the Covid 19 Period Aggy Pramana Gusman; Ahmad Vajri Rahman
Journal of Community Service and Application of Science Vol. 1 No. 1 (2022): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/e6z5pf42

Abstract

The SME products produced by the women's savings and loan cooperatives in Lubuk Basung, Agam Regency, West Sumatra are the majority of food products which are homemade on a home scale and are done by housewives. The growth and development of SMEs in the range of Maninjau Lake, Lubuk Basung, Agam Regency, especially those produced by housewives, has experienced various kinds of obstacles so that it is not optimal. Technology-based marketing strategies can be a major force to boost sales of these products. The purpose of this activity is to increase market share so as to increase turnover and profit from product sales through social media as a marketing tool for SME products. The number of participants was 47 people, consisting of housewives who were members of the cooperative. The method used is training and mentoring. The result of this training is an increase in the knowledge and ability of participants in the use of social media as a marketing tool, as indicated by a change in the average pretest and posttest scores, from a score of 71.03 to a score of 120.30. Participants' final understanding of social media Facebook is 70% greater than participants' final understanding of Instagram by 55%.
Gamification in Marketing: Leveraging Interactive Experiences for Higher Consumer Engagement Andre Ilyas; Ahmad Vajri Rahman; Bella Hartati
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.489

Abstract

This study explores the role of gamification in enhancing consumer engagement within digital marketing environments by examining the mediating influence of interactive experience. Although gamified marketing systems are increasingly adopted across various industries, their effectiveness often varies due to insufficient understanding of how game elements lead to meaningful user engagement. This research addresses that gap by focusing on how interactive features such as personalization, user control, and sensory feedback transform gamification mechanics into immersive consumer experiences. Employing a qualitative methodology, the study gathered data through in depth interviews with digital marketing professionals and UX/UI designers, complemented by a systematic literature review. Thematic analysis revealed that interactive experience plays a critical role in translating game elements into cognitive, emotional, and behavioral engagement. The findings indicate that successful gamification strategies must be designed with a strong focus on the user experience, aligning game mechanics with the specific motivations and preferences of the target audience. By integrating perspectives from Self Determination Theory and Experiential Marketing Theory, the study offers a conceptual foundation for designing more effective digital engagement strategies. These insights are valuable for marketers aiming to create compelling, user centered digital experiences that foster long term consumer loyalty.
Co-Authors Aggy Pramana Gusman Andre Ilyas Bella Hartati