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All Journal Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan
Artini, Ni Nyoman Puji
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Humanities Social Sciences

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IDENTIFIKASI POTENSI DAYA TARIK WISATA PURA TANJUNG BUKUR DI LOMBOK UTARA Karni, Ni Kadek; Artana, I Made Puja; Artini, Ni Nyoman Puji; Suardana, I Ketut Putu
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 2 No 1 (2023): Agustus 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v2i1.1299

Abstract

This article is a comprehensive analysis of Pura Tanjung Bukur, a spiritual tourist destination located on the island of Lombok, Indonesia. The research aims to understand the appeal of Pura Tanjung Bukur from the perspectives of spirituality, culture, and visitor experiences. Using a qualitative methodology, we conducted interviews with administrators, visitors, and local community leaders, and performed on-site observations. The analysis results indicate that Pura Tanjung Bukur possesses a strong attraction as a spiritual destination due to its rich history, supporting attractions, and religious practices. Furthermore, ongoing communication and active involvement of the local community in the management of Pura Tanjung Bukur have played a crucial role in sustaining this destination. This article offers profound insights into how Pura Tanjung Bukur has become a primary choice for those seeking spiritual experiences in Lombok and underscores the importance of sustainable communication strategies in maintaining the allure of spiritual tourism. This research holds significant implications for tourism destination managers and other stakeholders striving to develop sustainable spiritual destinations in various tourist locations.
MEDIATISASI DAN REPRESENTASI PARIWISATA SEMBALUN DI AKUN INSTAGRAM @INSIDESEMBALUN Suardana, I Ketut Putu; Harining, Ni Luh Senja; Artini, Ni Nyoman Puji
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 2 (2026): Februari 2026
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i2.3871

Abstract

This study analyzes the representation of Sembalun tourism through content published on the Instagram account @insidesembalun. Employing a qualitative approach with a descriptive-interpretative method, data were collected through non-participant observation of Instagram content, including photos, videos, captions, and user interactions. The findings reveal that Sembalun tourism is predominantly represented through aesthetically pleasing and curated visuals of natural landscapes, creating an image of the destination as exotic and instagrammable. Audience participation through user-generated content reflects a collective production of meaning, although it remains shaped by the account's curation process. Furthermore, the mediatization of tourism via Instagram contributes to the commodification of the destination, positioning Sembalun as a visual product within the digital tourism market. This study concludes that Instagram functions not only as a promotional medium but also as an agent of reality construction that shapes perceptions, expectations, and tourism practices. Consequently, tourism communication strategies should prioritize not only visual appeal but also environmental sustainability and local socio-cultural values.
Co-Authors Artana, I Made Puja Harining, Ni Luh Senja I Ketut Putu Suardana Karni, Ni Kadek