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All Journal Metris: Jurnal Sains dan Teknologi JAMBIS : Jurnal Administrasi Bisnis
Dewi, Lucyana
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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Analisis Kelayakan Budidaya Ikan Nila dengan Sistem Akuaponik dan Pakan Buatan di Dusun Ponggang, Jawa Barat Siantara, Adriel Pradita; Limantara, Lydia; Dewi, Lucyana
Metris: Jurnal Sains dan Teknologi Vol. 18 No. 01 (2017): Juni
Publisher : Prodi Teknik Industri, Fakultas Teknik - Universitas Katolik Indonesia Atma Jaya

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Abstract

Fish is an alternative to animal protein to meet the needs of various circles of society. This is evidenced by the contribution of fish proteins to animal protein consumption reaches 57% of Indonesian society. With the increasing demand for fish consumption in the community, then it needs to be made of fish farming as a source of fish supply. Tilapia fish (nila fish) is one commodity that can be developed for the domestic market and export. The problem that often arises is about the feasibility of fish farming itself, the lack of quality water to the source of fish life, and high costs necessary for the fulfillment of fish feed on a system of fish farming, because in general the price of fish food available in the market are relatively expensive. In this research, feasibility analysis tilapia fish farming with artificial feed is integrated with Aquaponics system in Ponggang Village, West Java. This research was conducted in the Ponggang Village, district Serang Panjang, Subang, West Java, namely to develop activities in fish farming to make fish feed artificial raw materials are easily obtained by the local community and with simple techniques, so the approach taken more towards rural communities, namely that the local community is able to apply and costs need to be incurred for the preparation of an integrated system of fish farming is also relatively small.
Pengaruh Brand Awareness, Brand Loyalty, Dan Lini Produk Terhadap Keputusan Pembelian Merchandise Enhypen Di Toko Kpopconnection Jakarta Selatan Dewi, Lucyana; Soekarsono, Rame
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4504

Abstract

The greater the influence of K-wave in Indonesia, the greater the demand for products originating from South Korea. One such demand is on merchandise of K-pop idol groups. This study aims to determine and analyze the effect of brand awareness, brand loyalty, and product lines on purchase decisions both partially and simultaneously. The research method used was a quantitative method with data collection techniques in the form of questionnaire distribution. The population in this study were consumers who made purchases at the KpopConnection store in South Jakarta. The research sample consisted of 120 respondents who were selected using a non-probability sampling technique, i.e. incidental sampling, with the Slovin formula. The data obtained were then analyzed using linear regression technique with the help of SPSS version 25. The results of this study indicate that partially brand awareness affects purchase decisions by 59.8%, brand loyalty affects purchase decisions by 67.8%, and product lines affect purchase decisions by 59.5%; simultaneously brand awareness, brand loyalty, and product lines influence purchase decisions by 75.1%, with the remaining percentage being the influence of other factors outside this study.  
Co-Authors Limantara, Lydia Siantara, Adriel Pradita Soekarsono, Rame