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All Journal Mutawazin (Jurnal Ekonomi Syariah)
Rahim, Endang
Unknown Affiliation
Religion Computer Science & IT Economics, Econometrics & Finance Education

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STRATEGI BAURAN PEMASARAN ( MARKETING MIX ) DALAM PERSPEKTIF SYARIAH Rahim, Endang; Mohamad, Roni
MUTAWAZIN (Jurnal Ekonomi Syariah) Vol. 2 No. 1 (2021): Mutawazin (Jurnal Ekonomi Syariah) | April
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/mutawazin.v2i1.234

Abstract

Business activities are activities that require serious understanding, starting from planning what will be done, the implementation stage and the stage of monitoring a business being run. In running a business, the important task of marketers is to be able to provide what is needed by the community, both consumers and customers. In order for a business or business that is run to be successful, it would be nice to have an appropriate competitive strategy. This study aims to provide a study and analysis of the marketing mix strategy (Marketing Mix) in the sharia perspective. This type of research is a literature study, data is collected by conducting a review study of previous research journals that are relevant to this research.
Co-Authors Mohamad, Roni