Damanik, Hanna M.
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PENGARUH LINGKUNGAN KERJA DAN KEMAMPUAN KERJA TERHADAP RETENSI KARYAWAN DI KKSU (KOPERASI KONSUMEN SERBA USAHA) CREDIT UNION (CU) HATI NURANI Butar-butar, Fitriani; Sitorus, Sunday Ade C O M; Damanik, Hanna M.
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.4208

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan kemampuan kerja terhadap retensi karyawan di KKSU (Koperasi Konsumen Serba Usaha) Credit Union (CU) Hati Nurani. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Data dikumpulkan melalui kuesioner yang dibagikan kepada 50 responden karyawan aktif. Teknik analisis data menggunakan uji validitas, reliabilitas, analisis deskriptif, dan regresi linier berganda dengan bantuan SPSS versi 23. Hasil penelitian menunjukkan bahwa: (1) Lingkungan kerja berpengaruh positif dan signifikan terhadap retensi karyawan, yang berarti semakin baik lingkungan kerja yang dirasakan, semakin tinggi kemungkinan karyawan untuk bertahan; (2) Kemampuan kerja juga berpengaruh positif dan signifikan terhadap retensi, artinya karyawan dengan kemampuan kerja yang tinggi cenderung memiliki keinginan lebih besar untuk tetap bekerja di organisasi; (3) Secara simultan, lingkungan kerja dan kemampuan kerja berpengaruh signifikan terhadap retensi karyawan dengan kontribusi sebesar 69,2%. Hal ini menunjukkan bahwa kedua variabel tersebut berperan penting dalam mempertahankan karyawan di dalam koperasi.
PENGARUH PRICE DISCOUNT DAN IN-STORE DISPLAY TERHADAP IMPULSE BUYING (Studi Pada Konsumen di Irian Supermarket Kota Medan) Sinaga, Hevidora Linny; Damanik, Hanna M.; Purba, Martin Luter
Jurnal KAFEBIS Vol. 1 No. 1 (2023): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/kafebis.v1i1.2007

Abstract

In the current era of globalization, competition between business people in both domestic and foreign markets continues to increase. This is evidenced by the displacement of traditional markets by various types of modern markets, so that many world centers with various shapes and sizes have emerged. The development of this modern retail business is also popping up in every corner of the city, and this has a positive impact on increasing the retail industry in Indonesia. This research was conducted on Irian Supermarket consumers in the city of Medan. The purpose of this study was to determine the effect of price discounts and in-store displays on impulsive purchases at the Irian Supermarket in Medan. This research was conducted on 105 respondents using a purposive sampling method. The method in this study is quantitative with multiple linear regression and using the SPSS 25 program. From the results of the t test, the price discount variable has a not significant positive effect on impulse buying and the in-store display variable has a significant positive effect on impulse buying at Irian supermarkets, Medan city. There is a low (weak) relationship between price discount and in-store display variables as a whole on impulse buying in Irian supermarkets in the city of Medan, namely 15.1% and the rest is influenced by other variables not examined in this study