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The Training Search Engine Optimization: Introduce Digital Marketing to MSME Players Surjadi, Julisar; Dicky Supriatna; Deasy Ariyanti Rahayuningsih; Astrid Rudyanto
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 7 No. 2 (2023): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v7i2.4935

Abstract

Era digital telah mengubah organisasi perusahaan untuk dapat bertahan dan bersaing. Pada era digital, media yang diperlukan untuk dapat memperkenalkan produk barang dan jasa adalah teknologi informasi. Pemasaran digital merupakan teknologi yang berguna untuk memperkenalkan produk barang dan jasa. Search engine optimization sebagai bagian dari pemasaran digital dipakai sebagai “jembatan penghubung” antara penjual dan pembeli. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pelatihan kepada kelompok LIFE, jemaat Gereja Methodist Imanuel, mengenai pemasaran digital, search engine optimization untuk perencanaan dan analisis. Lima puluh persen anggota kelompok LIFE adalah pemilik usaha UMKM yang berjualan melalui toko daring. Anggota kelompok LIFE mengalami kesulitan karena semakin banyak UMKM yang berjualan melalui toko daring pada masa pandemi. Kegiatan dilaksanakan secara daring dengan menggunakan platform Zoom. Metode yang digunakan adalah ceramah, praktik, tanya-jawab, dan wawancara dengan pengurus LIFE. Dari hasil pengabdian kepada masyarakat, para peserta sudah dapat melakukan perencanaan dan analisis dalam menerapkan search engine optimization. Kemudian, dari wawancara dengan pengurus kelompok LIFE, diperoleh informasi bahwa peserta memperoleh pengetahuan mengenai pemasaran digital untuk dapat meningkatkan kunjungan ke toko daring milik mereka sendiri.
Pengaruh Corporate Governance, Profitability, Dan Financial Distress Terhadap Tax Avoidance Edgina, Mendy; Surjadi, Julisar
Media Bisnis Vol. 16 No. 2 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research was to obtain empirical evidence regarding the effect of the proportion of independent commissioners, audit committees, audit quality, profitability, firm size, institutional ownership, and financial distress on tax avoidance. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange from 2019 to 2021. The research sample used a purposive sampling method with a total of 68 manufacturing companies listed on the Indonesia Stock Exchange used as samples in this study. Hypothesis testing and data analysis were carried out using a multiple linear regression model. The results of the study can be concluded that the variable audit committee and audit quality have an effect on tax avoidance, while the proportion of independent commissioners, profitability, firm size, institutional ownership, and financial distress have no effect on tax avoidance.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN FAKTOR LAINNYA TERHADAP TAX AVOIDANCE Anggraini , Stela; Surjadi, Julisar
E-Jurnal Akuntansi TSM Vol. 4 No. 3 (2024): E-Jurnal Akuntansi TSM
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejatsm.v4i3.2643

Abstract

The purpose of this study is to obtain empirical evidence on the effect of audit committees, investment decisions, fiscal loss compensation, corporate social responsibility, profitability, and leverage on tax avoidance. This study uses samples from all consumer non-cyclicals and consumer cyclicals companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022 with 59 companies used for sample in this research. This sample selection used purposive sampling method with research data totaling to 177 and using multiple linear regression for hypothesis testing. The results of this study showed that leverage has a positive effect on tax avoidance, profitability has a negative effect on tax avoidance while the other variables which is audit committee, investment decisions, fiscal loss compensation, and corporate social responsibility had no effect to tax avoidance.
The Impact of The Utilization of Electronic Payment Moderated by Financial Technology Innovation on Financial Technology Payment in Indonesia Surjadi, Julisar; Supriatna, Dicky; Debora, Debora
Jurnal Sistem Informasi Bisnis Vol 15, No 1 (2025): Volume 15 Number 1 Year 2025
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/vol15iss1pp52-59

Abstract

Information technology is currently developing rapidly and covers many aspects of people's lives. The development of information technology also includes in the financial sector. The development of information technology in the financial sector is referred to as Financial Technology. The purpose of this study was to test and analyze The Utilization of Electronic Payment moderated by Financial Technology Innovation on Financial Technology Payment in Indonesia. The theories used in this study are the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), Electronic Payment, Financial Technology, Diffusion of Innovation Theory, and Financial Technology Payment. Diffusion of Innovation (DOI) Theory in 1962, making it one of the earliest social science theories. A theory known as "diffusion of innovations" aims to explain how, why, and how quickly new concepts and technologies proliferate. Everett Rogers made the theory more widely known in his 1962 book Diffusion of Innovations. The research method used in this research is quantitative methods with primary data obtained from distributing questionnaires using Google Form. The data were collected from 316 respondents. The questionnaire was structured using a Likert Scale of 1-5 (Strongly Disagree - Strongly Agree). The research data were analyzed using the Structural Equation Model (SEM) with WarpPLS7. The results showed that The Utilization of Electonic Payment accepted with P Value < 0.01 to Financial Technology Payment in Indonesia. The Information Technology Innovation variable can act as a moderating variable between The Utilization Electronic Payment and Financial Technology Payment  in Indonesia with P Value = 0.01