Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Indonesian Management
Yulinda , Ade Tiara
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Impact Of Service Marketing On Student Decisions Onsardi, Onsardi; Wulandari , Kiki; Finthariasari , Meilaty; Yulinda , Ade Tiara
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 7 No. 2 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.237 KB) | DOI: 10.21070/jbmp.v7i2.1521

Abstract

This research aims to determine the impact of service marketing on student decision-making to decide on the choice of the Faculty of Economics and Business of Muhammadiyah University of Bangkulu. This study uses quantitative methods. In this study, the population was all students of the School of Economics and Business of Muhammadiyah Bengkulu University, a total of 1,606 people, and 161 respondents were selected as a sample. The sampling technique uses proportional random sampling. Use questionnaires to collect data. Multiple linear regression is used as a way to analyze data. The conclusion of the research results proves that service marketing has had an impact on students' decision to choose the Faculty of Economics and Business of Muhammadiyah University. Product factors have a positive and significant effect on student decisions. This price factor in the form of SPP has a negative effect. Promotion factors have a positive and significant effect. Location factors are positive and significant. HR factors have a positive and significant effect. Meanwhile, process factors have no effect on student decision. The physical evidence factor has a positive and significant effect on student decisions to choose the Faculty of Economics and Business, Muhammadiyah University of Bengkulu.
The Influence of Reputation and Web Quality on Lazada Customer Trust in Pendopo District, Empat Lawang Regency, South Sumatra Pristidayanti, Yeti; Yulinda , Ade Tiara
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1307

Abstract

The purpose of this study was to determine the influence of reputation and web quality on customer trust in Lazada in Pendopo District, Empat Lawang Regency, South Sumatra. This research is a type of quantitative research. Data collection techniques are interviews, observation, literature study and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the relationship between Web quality and reputation with customer trust in Lazada in Pendopo District, the following conclusions can be drawn: There is a positive and significant effect of Reputation (X1) on customer trust (Y) Lazada in Pendopo District, meaning that the higher the reputation, the more increase consumer confidence. There is an influence of Web quality (X2) on Lazada's customer trust (Y) in Pendopo District. meaning that the higher the relationship marketing, the more it increases consumer confidence. There is an influence of reputation and web quality which together influence the trust of Lazada customers in the Pendopo District with a Fsig value of 0.003 <0.05.
Co-Authors Finthariasari , Meilaty Onsardi, Onsardi Pristidayanti, Yeti Wulandari , Kiki