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Abdurrahman, Dida Ibrahim
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PERANCANGAN BUKU INFOGRAFIS PEMBUATAN FILM PENDEK TRADISI NYANGKU Kurniawan, Novia Awaliyah Latifah; Abdurrahman, Dida Ibrahim; Rachminingsih, Irma
ATRAT: Jurnal Seni Rupa Vol 10 No 1 (2022): MEDIA PENERAPAN KARYA RUPA DALAM TEKNIK DAN TEKNOLOGI
Publisher : Jurusan Seni Rupa ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/atrat.v10i1.1936

Abstract

Dewasa ini, film sangat disukai oleh anak muda dan menjadi hobi baru di era digital, tak terkecuali film pendek. Film pendek dapat memperlihatkan ide, menyuarakan pemikiran, ataupun mengenalkan budaya dan tradisi yang ada di sekitar, contohnya melalui film pendek dokumenter. Film dokumenter memberikan kesempatan bagi anak-anak muda untuk mengenalkan tradisi. Film pendek dokumenter diharapkan dapat menginspirasi anak-anak muda untuk mengenalkan tradisi di daerahnya. Namun, berdasarkan pengamatan saat ini buku panduan pembuatan film dokumenter masih sulit didapatkan. Oleh sebab itu, perlu adanya suatu media yang menarik untuk mengenalkan film dokumenter dan tradisi melalui buku infografis. Perancangan buku infografis ini menggunakan gaya desain minimalis. Metode yang diterapkan dalam penciptaan buku ini adalah penelusuran data dan visualisasi karya seperti sketsa ilustrasi, perwarnaan ilustrasi, editing, dan layout. Buku ini memiliki kelebihan ilustrasi, foto, layout yang fleksibel, dan full color dengan tujuan dapat memberikan nilai-nilai lebih dalam penyampaian informasi dan menarik minat pembaca.Kata Kunci: Buku Infografis, Film Dokumenter, Tradisi------------------------------------------------------------------------------------------Today, films are very popular with young people and have become a new hobby in the digital era, and short films are no exception. Short films can show ideas, voice their thoughts, or introduce the culture and traditions around them, for example through documentary short films. Documentary films provide opportunities for young people to introduce traditions. Documentary short films are expected to inspire young people to introduce traditions in their area. However, based on current observations, documentaries are still difficult to obtain. Therefore, it is necessary to have an interesting media to introduce documentaries and traditions through infographic books. The design of this infographic book uses a minimalist design style. The method applied in the creation of this book is data tracking and visualization of works such as sketch illustrations, coloring illustrations, editing, and layouts. This book has the advantages of illustrations, photos, flexible layout, and full color with the aim of being able to provide more values in conveying information and attracting readers' interest.Keywords: Infographic Book, Documentary Film, Tradition
PERANCANGAN REDESAIN LABEL KEMASAN PRODUK HAERANG Pratama, Billy Seizar; Abdurrahman, Dida Ibrahim; Savitri, Savitri
ATRAT: Jurnal Seni Rupa Vol 10 No 1 (2022): MEDIA PENERAPAN KARYA RUPA DALAM TEKNIK DAN TEKNOLOGI
Publisher : Jurusan Seni Rupa ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/atrat.v10i1.1938

Abstract

Dewasa ini, budaya Korea Selatan  menjadi salah satu budaya populer di berbagai negara termasuk Indonesia. Akibatnya, muncullah berbagai macam produk mulai dari fesyen hingga kuliner yang tersebar dipasaran Indonesia. Haerang, salah satu brand lokal yang hadir untuk merespon pasar yang sedang demam Korea Selatan tersebut, baik secara kultur atau budaya populernya seperti drama, musik, dan gaya hidup. Produk yang ditawarkan yakni  soju “halal”, dengan ragam rasa dan dibuat sangat mirip dengan produk aslinya. Agar masyarakat Indonesia yang mayoritas menganut agama Islam ini dapat merasakan minuman replika yang mirip seperti minuman asal Korea tersebut. Atas dasar itu, penulis ingin melakukan perubahan desain label kemasan atau packaging agar dapat mengomunikasikan suara brand dengan lebih optimal dan konsisten, menjadikan Haerang brand yang menonjol dan lebih mudah diingat ketika konsumen sedang mencari produk soju berindikasikan halal.Kata kunci: Label kemasan, Produk, Haerang------------------------------------------------------------------------------------------Currently, South Korean culture is one of the popular cultures in various countries, including Indonesia. As a result, various kinds of products, ranging from fashion to culinary, have emerged in the Indonesian market. Haerang, one of the local brands that exists to respond to the market that is currently experiencing a fever in South Korea, both in terms of culture or popular culture such as drama, music, and lifestyle. The product offered is "halal" soju. With a variety of flavors and made very similar to the original product. So that the Indonesian people, who are predominantly Muslim, can taste a replica drink that is similar to the drink from Korea. On that basis, the author wants to make changes to the design of packaging labels so that they can communicate the brand's voice more optimally and consistently, making Haerang a standout brand and easier to remember when consumers are looking for soju products with halal indications.Keywords: Packaging, Product, Haerang
Co-Authors Kurniawan, Novia Awaliyah Latifah Pratama, Billy Seizar Rachminingsih, Irma Savitri Savitri, Savitri