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All Journal International Journal of Environmental, Sustainability, and Social Science Jurnal Abdimas Perbanas
Nawangsari, Lenny C
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences

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Strategy for Diversifying Revenue for The Sustainability of Msmes Pertubuhan Masyarakat Indonesia (Permai) in Penang, Malaysia. Siswanti, Indra; Nawangsari, Lenny C; Pratama, Aditya
Jurnal Abdimas Perbanas Vol. 6 No. 2 (2025): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v6i2.891

Abstract

The sustainability of Indonesian Micro, Small, and Medium Enterprises (MSMEs) operating abroad hinges on their ability to adapt to dynamic global markets. Revenue diversification has emerged as a critical strategy for mitigating risks and ensuring business resilience. This study highlights the importance of diversification in response to the unique challenges faced by MSMEs abroad, such as market volatility, regulatory differences, and cultural disparities. It identifies three primary strategies for revenue diversification: product diversification, market expansion, and digital transformation. Product diversification allows MSMEs to develop new offerings tailored to local market needs, while market expansion enables entry into new customer segments and geographic regions. Digital transformation facilitates broader market access through e-commerce platforms and online marketing. The study also emphasizes the vital role of stakeholders, including government bodies, financial institutions, and industry associations, in supporting revenue diversification efforts. Policy support, access to finance, and capacity-building initiatives empower MSMEs to strengthen their market presence and achieve sustainable growth. By implementing these strategies, Indonesian MSMEs can enhance their global competitiveness, reduce dependency on single revenue streams, and create a more resilient business model. This research underscores the need for a holistic approach to diversification, involving strategic planning, innovation, and collaboration with key stakeholders. The findings contribute to the discourse on sustainable business practices and offer practical insights for policymakers, business owners, and researchers interested in advancing the global competitiveness of Indonesian MSMEs.
The Effect of Green Human Resource Management on Business Sustainability Through Competitive Advantage in MSMEs in DKI Jakarta KAMILIA, Alfina Ridha; NAWANGSARI, Lenny C
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.745

Abstract

Indonesia has environmental problems from year to year, which is still one of themain problems that must be faced. Awareness of the environment also triggers many companies to use environmentally friendly concepts as one of their company management policies. This study aims to examine and analyze The Effect Of Green Human Resource Management On Business Sustainability Through Competitive Advantage In MSMES In DKI Jakarta. The sample of this study was 212 respondents using an accidental sampling technique using the hair formula calculation due to the unknown population. The research method used is quantitative with SEM-PLS. The results show that: Green Recruitment has a significant effect on Business Sustainability; Green Training has a positive and significant effect on Business Sustainability; Green Performance Assessment has a positive and significant effect on Business Sustainability; Green Compensation and Rewards have no significant effect on Business Sustainability; Competitive Advantage has a significant effect on Business Sustainability; Green Recruitment has no significant effect on Competitive Advantage; Green Training has a positive and significant effect on Competitive Advantage; Green Performance Assessment has a positive and significant effect on Competitive Advantage; Green Compensation and Reward has a positive and significant effect on Competitive Advantage; Competitive Advantage does not mediate the effect of Green Recruitment on Business Sustainability; Mediating Competitive Advantage the effect of Green Training on Business Sustainability; Mediating Competitive Advantage effect of Green Performance Assessment on Business Sustainability; Mediating Competitive Advantage the effect of Green Compensation and Reward on Business Sustainability.
Co-Authors Aditya Pratama KAMILIA, Alfina Ridha