Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen dan Pemasaran Jasa
Huang, Jen Peng
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Understanding digital remittance adoption: The role of credibility, ease of use, and promotion with technological anxiety as a moderator in Indonesia Depari, Genesis Sembiring; Steven; Huang, Jen Peng
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21593

Abstract

This study examines the influence of credibility, perceived ease of use, and promotion on users' behavioral intention in using digital remittance services in Indonesia, with a focus on the moderating role of technological anxiety. It aims to understand how these factors shape user engagement and whether technological anxiety alters these relationships. A structured survey was conducted among Top Remit users to collect data on their perceptions and experiences. Findings indicate that credibility, ease of use, and promotion have a positive influence on behavioral intention, highlighting the importance of trust, platform simplicity, and effective marketing. While technological anxiety directly affects behavioral intention, it does not significantly moderate the relationships between credibility, ease of use, and promotion. Enhancing credibility, user experience, and balanced promotions fosters user adoption. The study offers practical insights for digital service providers to enhance user satisfaction and overcome technological barriers.
Marketing Mix and Repurchase Intention of Cafe Industry During Covid-19: A Statistical and Data Mining Analysis Alfonsius, Alfonsius; Depari, Genesis Sembiring; Huang, Jen Peng
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.22171

Abstract

The COVID-19 pandemic has hit the world and bring unprecedented changes to all industries, including the Micro Small Medium Entrepreneur (MSME) of coffee shop businesses. This study aimed to determine the effect of the marketing mix on customer satisfaction to increase repurchase intention in modern coffee outlets. In addition, statistical modeling, segmentation analysis, and variables weighting using Support Vector Machine were performed. Eventually, product, price, and place positively and significantly affect customer satisfaction, while the promotion does not. Customer satisfaction was found to increase the repurchase intention of the customers. The segmentation analysis and SVM weighting attributes support the product quality as crucial to the marketing mix. It is implied that marketers should devise a marketing approach differently to different clusters since each cluster has distinct characteristics.
Co-Authors Alfonsius Depari, Genesis Sembiring Steven