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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Prosiding Konferensi Nasional PKM-CSR
Prabowo, Henricus Hans Setyawan
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences

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WORKSHOP PENINGKATAN KOMPETENSI FOTOGRAFI UNTUK PROMOSI DIGITAL DI DESA WAYANG SIDOWARNO, KLATEN Adi Wibowo, Ahimsa; Wijaya, Sri Herwindya Baskara; Primasari, Ina; Prabowo, Henricus Hans Setyawan; Suranto, Joko; Permana, Adimas Maditra; Candra, Deniawan Tommy
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2508

Abstract

Desa Sidowarno, Kabupaten Klaten, Jawa Tengah merupakan salah satu desa wisata yang masuk dalam 75 besar Anugerah Desa Wisata Indonesia (ADWI) tahun 2023. Desa wisata ini sangat ikonik karena mengembangkan kerajinan tradisional wayang kulit berbahan kulit kerbau. Wayang kulit sendiri oleh UNESCO pada 7 November 2003 ditetapkan sebagai karya kebudayaan yang mengagumkan di bidang cerita narasi dan warisan budaya. Selain sebagai sentra produksi wayang kulit, Desa Wayang Sidowarno juga menjadi destinasi wisata dan edukasi bagi masyarakat yang ingin belajar membuat wayang kulit. Desa ini memiliki paket eduwisata terkait workshop pembuatan wayang kulit seperti workshop pengerokan, penatahan, dan pelukisan. Meski memiliki potensi wisata yang menjanjikan, namun promosi wisata Desa Wayang Sidowarno dipandang masih belum maksimal terutama pada aspek saluran promosi fotografi digital. Maka, Research Group D3 Kajian dan Komunikasi Terapan (KTK) Universitas Sebelas Maret (UNS) Surakarta menyelenggarakan workshop peningkatan kompetensi fotografi untuk promosi digital pada Minggu, 2 Juni 2024 di Joglo Omah Wayang, Desa Sidowarno, Klaten. Hadir pada workshop ini sekitar 20 peserta dari kalangan pengelola Joglo Omah Wayang, kelompok sadar wisata (Pokdarwis) desa serta karang taruna setempat. Materi workshop berkaitan dengan konsep fotografi dan caption fotografi serta praktik produksi fotografi produk.
Cyber Physical System: The Role of Website as a Medium of Digital Marketing for Ecotourism Primasari, Ina; Wijaya, Sri Herwindya Baskara; Prabowo, Henricus Hans Setyawan; Suranto, Joko
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.5562

Abstract

The advancement of human civilisation and the development of the global economy in various fields has now entered Indonesia with various new digital-based technologies and is currently known as the industrial era 4.0 which is based on cyber physical systems. Digitalisation in various fields is currently also intensively carried out in the tourism sector which is one of the country's foreign exchange boosters. Indonesia's tourism development is supported by adequate human resources and the diversity of natural resources which is an added value in order to sedate tourists to visit tourist destinations in Indonesia. The tourism village will later become an independent tourism village with sustainable tourism village certification. The assistance is carried out through the development of Human Resources in the management of tourist villages, product development or travel patterns, and digital development. In the management of digitalisation-based Independent Tourism Villages, the 7 destinations have used websites as a marketing communication medium. With the existence of digital technology-based marketing communication, many Tourism Villages are now increasingly recognised by the wider community across time and space. Marketing communication through websites is one of the right strategies for tourism businesses because it is a more efficient and effective media display and has a positive significance for the tourism sector.
Co-Authors Adi Wibowo, Ahimsa Candra, Deniawan Tommy Joko Suranto Permana, Adimas Maditra Primasari, Ina Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara