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All Journal International Journal Of Science, Technology & Management (IJSTM) Berajah Journal
Nurdin Natan
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Transportation

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Journal : Berajah Journal

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PENINGKATAN KINERJA UMKM MELALUI INOVASI HIJAU, PEMASARAN DIGITAL, DAN KEBIJAKAN PEMERINTAH DI KABUPATEN SUMBAWA Wahyu Haryadi; Ismawati; Nurdin Natan; Kamaruddin
Berajah Journal Vol. 6 No. 3 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i3.520

Abstract

The purpose of this study is to test and analyze the influence of green innovation, digital marketing, and government policies on improving the performance of micro, small, and medium enterprises (MSMEs) in Sumbawa Regency. This type of research is associative with a quantitative approach. The data collection technique was through questionnaires using a purposive sampling method. This study involved 100 MSME owners/managers. The results of the study indicate that partially and simultaneously there is a positive and significant influence of green innovation, digital marketing, government policies and improving MSME performance. Based on the results of the determination coefficient test, an R Square value of 0.401 was obtained, which means that the variables of green innovation, digital marketing, and government policies are able to explain variations in MSME performance by 40.1%, while the remaining 59.9% is explained by other factors outside the research model.
Co-Authors Ismawati Kamaruddin Wahyu Haryadi Widayanto, Mutinda Teguh Yuliana Yuliana