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All Journal Jurnal Ekonomi & Studi Pembangunan Communicative : Jurnal Komunikasi dan Penyiaran Islam
Hapsari, Yuni
Unknown Affiliation
Religion Economics, Econometrics & Finance Education

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THE DETERMINANTS OF INFLATION RATE IN INDONESIA Setiartiti, Lilies; Hapsari, Yuni
Jurnal Ekonomi & Studi Pembangunan Vol 20, No 1: April 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.20.1.5016

Abstract

This study is try to analyzed the influence of some independent variables which believed has impact towards inflation in Indonesia, which also as one of the variables that is watched by the central bank (Bank Indonesia) as a variable that could influence inflation stability in Indonesia based on its volatility.  Those independent variables are, money supply, exchange rate, and BI rate as the interest rate, and gross domestic product.  This study used an Error correction model (ECM) to get the equilibrium model and find out the influence of every independent variables on the short-run and long-run. Overall, this research summarize the findings that has been conducted and offers some recommendation that could be taken to improve and strengthen the model’s estimation and also hoping that the model’s estimation become more relevant for the future implementation.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PELAYANAN AUTO RITZ BAUBAU Hapsari, Yuni
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2022): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v3i2.1798

Abstract

This research aims to find out the marketing communication strategy in improving the service of Auto Ritz Baubau and to find out the obstacles of marketing communication strategy in improving the service of Auto Ritz Baubau. The research medote used is qualitative with a descriptive approach that aims to describe the object or variable under study, through an induction process, with empirical observations through observation and in-depth interviews and documentation. Data analysis techniques used in this research include transcripts of interview results, data reduction, analysis, data interpretation and triangulation. The results showed that Auto Ritz Baubau has implemented a marketing communication strategy that focuses on giving a positive impression, friendly approach, and satisfying service. Responses to customer complaints by listening, showing empathy, and responding quickly are good steps to maintain customer satisfaction. However, the obstacle lies in the lack of promotion, especially through social media, which can affect consumers' understanding of the advantages of products and services. Product completeness and weaknesses in public speaking are also aspects that need attention. By overcoming promotional barriers and improving formal communication, Auto Ritz Baubau can strengthen its corporate image and increase customer appeal.
Co-Authors Lilies Setiartiti, Lilies