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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Madiha Qadir
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Comparison of Usability Level of E-Commerce Websites of Pakistan Adnan Ali; Madiha Qadir
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 5 (2021): October | International Journal of Business, Technology and Organizational Beha
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i5.132

Abstract

Usability denotes to approaches for refining the ease-of-use in the application design. Online free classified shopping websites “daraz.pk” and “Homeshopping.pk” are among the top five online stores in Pakistan. It is important for the realization of online business that the structure of online shopping websites should be effective and efficient. The study aimed to compare the level of usability of both shopping websites in the form of Efficiency, Satisfaction and Effectiveness. It was found that e-commerce website which has higher usability level get more re-accessed probability. Two different evaluation methods were used: User testing and the quick and dirty method. Total 10 users have participated in this study to answer the questioners for satisfaction using the quick and dirty method. Then eight users were taken randomly to check the efficiency and effectiveness of both websites using user testing. The user testing of daraz.pk and Homeshopping.pk established that daraz.pk has greater efficiency as compared to Homeshopping.pk, but Homeshopping.pk have higher usability in term of effectiveness.
Usability Evaluation of E-Commerce Website Madiha Qadir; Adnan Ali
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 5 (2021): October | International Journal of Business, Technology and Organizational Beha
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i5.133

Abstract

Shopping is one of the fundamental part in our everyday life. These days, individual’s way of life is extraordinary. Individuals feel awkward and set aside a long effort to go to swarmed markets. So e-shopping is a gift as it spares a ton of time. Online buys are a procedure by which shoppers purchase merchandise straightforwardly to a dealer without a web business administration. Purchasers can visit online stores from the online websites. Online stores are accessible twenty-four hours per day and mostly buyers have internet get to both at work and at home. So it is helpful for them to purchase on the web. We have to know the blemishes of interface which client confronted. Compelling plan of interface increment trust of clients. This study endeavours the convenience assessment of homeshopping.pk sites. In this study used user testing and questionnaire which is best strategy.
Co-Authors Adnan Ali