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All Journal Philosophiamundi : Journal of Global Humanistic Studies
Natanael, Fero
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Penggunaan AI Dalam Keseharian Untuk Kemudahan Melalui Model UTAUT2: (Studi Literatur) Judhananto, Muhammad Nadhif; Natanael, Fero; Irwansyah
Philosophiamundi Vol. 3 No. 3 (2025): Philosophiamundi April 2025
Publisher : PT. Kreasi Karya Majakata

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This study aims to examine the role of technology, particularly artificial intelligence, in modern society. In an era of rapid advancement, technology has become an integral part of how individuals communicate and interact directly. The research method used is a qualitative literature study. This study explores the concept of artificial intelligence through a unified theoretical model that impacts daily life and functions in modern society. The findings indicate that the use of artificial intelligence and the second acceptance theory has become a crucial factor in enhancing convenience and productivity, as well as facilitating various aspects of life. The conclusion of this study highlights the significant role of digital technology as a medium for addressing issues in modern life. This article aims to discuss the use of digital technology in everyday life to achieve convenience. The results show that daily routines have changed due to new adaptations to the use of digital media applied in contemporary society.
Pemahaman Komunikasi Mobile-AI dan Masyarakat melalui Model UTAUT2: Kasus Implementasi AI pada Platform Figma Judhananto, Muhammad Nadhif; Natanael, Fero; Irwansyah
Philosophiamundi Vol. 3 No. 4 (2025): Philosophiamundi August 2025
Publisher : PT. Kreasi Karya Majakata

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The development of artificial intelligence (AI) in mobile technology has brought significant transformations to digital work practices, particularly on collaborative design platforms such as Figma. The integration of AI in Figma not only changes the way users interact with the interface but also influences public perception and acceptance of the technology. This study aims to understand how communication between users and Mobile-AI systems is formed and socially received through a case study of Figma. The research adopts the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework to analyze the factors influencing AI adoption in mobile platforms. UTAUT2 enables a deeper examination of elements such as performance expectancy, facilitating conditions, hedonic value, and social influence within the context of emerging technology. This study employs a qualitative case study approach, involving participatory observation and in-depth interviews with Figma users in Indonesia. Data were analyzed using thematic techniques to identify patterns in communication and AI acceptance in mobile design practices. The findings indicate that performance expectancy and hedonic value are the main drivers of AI acceptance on Figma. Additionally, social influence shapes perceptions of the technology’s legitimacy and reliability. This study concludes that understanding Mobile-AI communication must take into account the social and cultural aspects of technology users, particularly in the context of AI-based collaborative design.
Co-Authors B. S, David Gunarso Enrico, Inocensius Jason Ginting, Magdalena Lestari Gunarso, David IRWANSYAH Judhananto, Muhammad Nadhif Limanuel, Fiona Maliki, Lestari Valentino, Thomas