Niarita Bukit
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PENGARUH KUALITAS AUDITOR, LIKUIDITAS, PROFIBILITAS DAN SOLVIBILITAS TERHADAP OPINI AUDIT GOING CONCERN PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN PERIODE 2018-2022 Nelsari_Malau, Yois; Hanssel Filbert; Kevin; Niarita Bukit
Journal Accounting International Mount Hope Vol. 2 No. 1 (2024)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v2i1.252

Abstract

The aim of this study is to find out the impact of Auditor Quality, Liquidity, Profitability and Solvency on Audit Opinion Going Concerns on Food and Beverage Sub-Sector Manufacturing Companies Period 2018-2022. The research will be carried out by the food and beverage companies that are listed on the Indonesian stock exchange through the website www.idx.co.id. This approach uses a quantitative approach, which is a method based on positivism that is used to study the population of a particular sample. The population to be used in this research is the number of consumer companies that are listed on the Indonesian stock exchange since the year 2018 until the year 2022. The number of people in this research is the total of 18 companies. The results of this study show that there is no partially significant influence between the Quality of Auditors on the Opinion of the Audit Going Concern. There is no Partially Significant Effect between the Liquidity on the Opportunity to Audit.
THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, PRICE, AND PROMOTION ON CONSUMER PURCHASING DECISIONS FOR COSMETIC PRODUCTS WARDAH IN MEDAN CITY Gressella Anjelina simarmata; Yois Nelsari Malau; Graciella Novitasari Napitupulu; Niarita Bukit
Journal Accounting International Mount Hope Vol. 3 No. 1 (2025)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v3i1.640

Abstract

This study examines how price, promotion, service quality, and product quality affect Wardah cosmetic purchases from Anggi Cosmetics Shop Medan. Wardah's Top Brand Index, which tracks blush-on product decline, was used. This index was 28.6% in 2021–2022 and 14.2% in 2023. A quantitative data set was created by randomly selecting 67 clients out of 100 to complete a questionnaire. Women over 18 who used Wardah products can participate. Multiple linear regression and classical assumption testing data analysis. Four independent variables explained 69.8% of consumer purchases, while extraneous factors explained 30.2%.