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All Journal Emerging Markets : Business and Management Studies Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Devotion: Journal of Research and Community Service Indonesian Journal of Multidisciplinary Science Eduvest - Journal of Universal Studies
Manaf, Peri Akbar
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences

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Purchase Intention on Low-Cost Smartphone in Terms of Well Established Smartphone Brand Users Putri, Radha Shafira; Suarly, Theresia Christania; Alaric, William; Manaf, Peri Akbar
Emerging Markets : Business and Management Studies Journal Vol. 8 No. 2 (2021)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v8i2.187

Abstract

This study investigates the effects of brand image on customer trust and perceived value, as well as its influence on the purchase intention of Realme smartphones in Indonesia. The model for this study indicates the effects of brand image on purchase intention, which is mediated by customer trust and customer perceived value. The data sample was collected from 265 respondents using non-probability sampling techniques with the purposive sampling method through online surveys. The use of PLS-SEM methodology by SmartPLS analyzed the result showing the significance of customer trust and customer perceived value on affecting purchase intention, whereby brand image has a significant and positive impact on customer trust and customer perceived value in Realme smartphones, from the high-cost smartphone brand users perspectives. Based on prior research, we apply a theory from a new angle by examining brand image influence on consumer trust and customer perceived value, as well as its impact on purchase intention in Realme smartphones as observed by users of well-known smartphone brands. Keywords: Brand Image, Customer Trust, Customer Perceived Value, Purchase Intention, Smartphone.
Analysis of Factors Affecting Consumer Interest In Urban Are-as In Shopping For Daily Necessities Online During The Covid-19 Pandemic Prayandi, Calvin; Pradipta, Imran; Rizki, Muhammad; Manaf, Peri Akbar
Devotion : Journal of Research and Community Service Vol. 4 No. 3 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/devotion.v4i3.427

Abstract

Online Shopping is the act of buying products and services through an online store or e-commerce.  The culture of online shopping in Indonesia began to develop around the 2000s with the introduction of the internet. One of the benefits obtained by online shopping is that it makes shopping easier and more practical.  Buyers do not need to spend time and spend on a trip to a physical store. It has also created a change in one's behavior in shopping. The purpose of this research is to find out daily needs during the Covid-19 pandemic. This research   is a quantitative study in which a systematic empirical investigation of phenomena that can be observed using statistical, mathematical, or computational techniques is carried out. Predefined and highly structured data collection techniques are a major factor in quantitative research design when associated with positivis. this study shows what factors influence buyers' interest in buying a product at Online Groceries during the pandemic. And from the results of our research shows that one of the accepted and most significant factors  influencing buyers' interest in  buying at Online Groceries is from their Effort Expectancy
Exploration of Consumer Purchase Intentions for Blue Light Blocking Glasses in Indonesia Dewi, Eylda Syarah; Rahmani, Muhammad Akhdan; Manaf, Peri Akbar
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1536

Abstract

In the rapidly evolving information age, technological developments and social media significantly influence consumer purchasing decisions, especially in urban environments. This study explores the factors that influence the purchase intention of blue light glasses among urban consumers who use digital devices, using the Theory of Reasoned Action (TRA) framework. The factors analyzed include social media marketing, subjective norms, attitudes, hedonism, health values, social values, and knowledge. The survey was conducted among 306 respondents and analyzed by Structural Equation Modeling (SEM) using Partial Least Squares (PLS). The results show that marketing through social media, attitude, hedonism, health value, and knowledge have a positive effect on purchase intention, while social value shows a negative effect. This research provides insights for academics and practitioners in understanding consumer behavior and developing effective marketing strategies for anti-blue light glasses in Indonesia.
To Whale or Not to Whale: Repeated Purchase Behavior Paid Players in Genshin Impact Prilian, Elvin Eka; Dani, Mario; Prameswari, Runi; Manaf, Peri Akbar
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 10 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i10.580

Abstract

Online games are a means of entertainment for people of all ages and can be easily accessed by anyone. Games or online games that are becoming a trend today are socially interactive video games. These online games invite friends, family, and others to join and participate in ongoing games. This study investigates factors influencing repurchase decisions and intentions among online game players, Genshin Impact, in DKI Jakarta. A quantitative research method was employed, utilizing Partial Least Square with SmartPLS software, and a sample of 500 respondents was analyzed. The variables examined include online game service, game authenticity, social influence, facilitating online conditions, hedonic motivations, price value, habit, repurchase intention, and repurchase decision. The findings reveal that game authenticity, facilitating online conditions, and habit positively influence repurchase intention, while online game services negatively affect it. However, social influence, hedonic motivation, and price value do not significantly impact repurchase intention. In terms of repurchase decisions, facilitating online conditions, hedonic motivation, price value, and repurchase intention have a positive influence, whereas social influence and habit exert a negative effect. Online game services and game authenticity do not significantly influence repurchase decisions. The study also found that repurchase intention mediates the positive impact of game authenticity, facilitating online conditions and habits on repurchase decisions, and the negative impact of online game service on repurchase decisions. However, it does not mediate the effects of social influence, hedonic motivation, and price value on repurchase decisions.
Dinamika Pendanaan dan Keberlanjutan dalam Social Entrepreneurship di Indonesia Andrianti, Johanna Tania; Melinda, Asty; Lau, Samuel Pratama; Manaf, Peri Akbar
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6481

Abstract

Wirausahaan sosial (Social Entrepreneurs/SEs) yang berupaya mengatasi ketidaksetaraan sosial semakin berkembang, dengan lebih dari 324.000 organisasi di Indonesia yang berusaha mengintegrasikan tujuan sosial dan kegiatan ekonomi. Namun, banyak SEs masih menghadapi kesenjangan terutama dalam aspek pendanaan, kebijakan, dan kerja sama yang menjadi hambatan bagi kemajuan serta keberlanjutan mereka. Penelitian ini bertujuan untuk mengidentifikasi bagaimana sumber pendanaan eksternal, pendekatan pendanaan, serta kebijakan lembaga pendukung dapat memengaruhi keberlanjutan finansial SEs. Metode kuantitatif digunakan melalui pengumpulan data dengan kuesioner, yang kemudian dianalisis menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa keberagaman aliran pendanaan serta kemitraan yang kuat dengan entitas publik dan swasta meningkatkan kelayakan finansial SEs. Namun demikian, kebijakan pemerintah memiliki efek ganda di satu sisi memperkuat pengaruh strategi pendanaan, tetapi di sisi lain melemahkan manfaat sumber pendanaan akibat kendala birokrasi dan regulasi. Selain itu, strategi pendanaan tidak berpengaruh signifikan terhadap keberlanjutan, dan kebijakan pemerintah tidak memoderasi hubungan antara kolaborasi dan keberlanjutan. Penelitian ini menekankan pentingnya membangun ekosistem pendanaan strategis serta kebijakan yang inklusif untuk mendukung keberlanjutan SEs, khususnya di negara berkembang seperti Indonesia.
Co-Authors Alaric, William Andrianti, Johanna Tania Dani, Mario Dewi, Eylda Syarah Lau, Samuel Pratama Melinda, Asty Muhammad Rizki Pradipta, Imran Prameswari, Runi Prayandi, Calvin Prilian, Elvin Eka Putri, Radha Shafira Rahmani, Muhammad Akhdan Suarly, Theresia Christania