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This Author published in this journals
All Journal Emerging Markets : Business and Management Studies Journal Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Silalahi, Sukardi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Customer Experience and Customer Engagement Through Customer Loyalty on Sales Revenue Achievement at PT United Tractors Permadi, Andrie; Silalahi, Sukardi
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 1 (2021)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i1.194

Abstract

This study aims to examine and discuss the influence of the quality of Customer Experience and Customer Engagement with the mediation of Customer Loyalty which is thought to affect repurchase intention or in other words the achievement of sales revenue as a company performance. The variables in this study were measured through the dimensions of accessibility, service competence, customer recognition, commitment, customer value, thrust, personalization, consistency, perceived quality and customer certainty to make repeat purchases. The number of respondents involved in this study were 200 respondents, all respondents were United Tractors consumers who had purchased products and services from PT United Tractors. This research is a quantitative approach that uses an instrument in the form of a questionnaire. Research data were analyzed using SEM (Structural Equation Modeling) analysis strategy with the help of SPSS and AMOS programs and the results of the analysis in this study also show that customer loyalty can mediate the effect of Customer Experience and Customer Engagement on Repurchase Intention
STRATEGI MANAJEMEN DAN PEMASARAN UNTUK MENINGKATKAN DAYA SAING PRODUK E-COMMERCE Silalahi, Sukardi
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 3 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i3.204

Abstract

This study aims to explore the strategies and challenges faced by Small and Medium Enterprises (SMEs) in Indonesia's e-commerce sector to enhance their competitiveness. Despite Indonesia being the largest e-commerce market in Southeast Asia, many SMEs struggle to adopt digital technologies and modern marketing strategies, creating a gap with larger enterprises. The research highlights that AI-based personalization and big data analytics are crucial for improving customer loyalty and understanding consumer preferences. Furthermore, integrating omnichannel strategies proves effective in strengthening customer relationships and boosting competitiveness. The findings suggest that SMEs require better access to digital tools, training, and policies supporting technology adoption to overcome these challenges. This study provides valuable insights into the digitalization of SMEs in Indonesia and offers strategies to enhance their competitiveness in the rapidly growing e-commerce market.
Co-Authors Permadi, Andrie