Memon, Sumera
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Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth? Pahore, Muhammad Ramzan; Memon, Sumera; Hamid, Norsiah Abdul; Ismail, Awan Bt
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.2552

Abstract

It is no doubt that the popularity of ICTs in developing countries has increased the use of internet-related social networking sites along with news information consumption, production, and news distribution. As such, there has been a huge shift in the trend of news consumption from conventional media to an online newspaper. It has also been tocied that male and female youth are equally inclined to use internet for different reasons. Thus, in recent times scholars have started inspecting online newspaper consumption-related behavior, with an emphasis on young boys and girls in a way this group is one that can last longer. However, very few studies have paid attention to gender differences in motivating factors for online newspaper consumption in Pakistan. To address this gap, by using a cross-sectional design, a survey was conducted on university students from three public universities of Pakistan because university students are tech-savvy and mostly internet users. These three universities are representative of rural and urban population. Questionnaires were used to collect data which was analyzed using Partial Least Squares-Multi Group Analysis. Hypothesized results discovered that in terms of online newspaper consumption, there was no gender differences found in online newspaper consumption among Pakistani youth.
Exploring Political Participation and News Media Consumption on Communicative Culture in Pakistan Memon, Sumera; Ishak, Mohd. Sobhi; Abdul Hamid, Norsiah binti
Javanologi: International Journal of Javanese Studies Vol 1, No 1 (2017): Javanologi Volume I No. 1
Publisher : Pusat Unggulan Ipteks Javanologi Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/javanologi.v1i1.25958

Abstract

This article is taking a conceptual approach to test the influence of Family, School and Peer group communicative culture on political participation through news media use. Although the concept of news media effect on political participation is not new. Yet there is scarcity in empirical antecedents which  motivate  youth  behavior  of  consuming  news.    Moreover,  Situated  Learning  Theory  will underpin  the study to  understand  the  consequences  of  lack  of  political  participation. Lastly, this paper  offered  a  framework  to  guide  researchers,  policymakers  and  Election  Commission  of Pakistan on what factor is more influential to intersect youth towards the political domain and how to engender political participation of Pakistani youth.