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All Journal Economica: Jurnal Ekonomi Islam Journal of Management - Small and Medium Enterprises (SME's)
Al Amin, Nur Hidayah
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Economics, Econometrics & Finance Social Sciences Other

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ZISWAF Digital Payment as An Effort to Reach Millennials Hasyim, Fuad; Awwal, Muhammad Al-Farido; Al Amin, Nur Hidayah
Economica: Jurnal Ekonomi Islam Vol 11, No 2 (2020)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2020.11.2.5752

Abstract

Abstract: ZISWAF is an Islamic-led fundraising instrument aimed at wealth distribution. The existence of technological developments allows the adaptation of payments with all its acceleration. This study aims to determine the digital payment strategy to maximize ZISWAF’s revenue potential in Indonesia. This study uses the TAM, and TPB modification approaches. The methodology used is structural equation modeling (SEM) with a partial least square (PLS) approach. The sample used is the Y generation as a representation of the millennial generation. The results showed that all the variables forming the TAM theory (perceived usefulness, perceived ease of use, attitude) and all the variables creating the TPB theory (subjective norms and perceived behavior control) significantly affect the Intention (INT) of individuals pay for online ZISWAF (sig. 0.05, α=5%). Furthermore, attitude is a mediating variable in a partial/ quasi modification model that links perceived usefulness (PU), perceived ease of use (PEoU) to Intention (INT) (VAF=49.87%).Abstrak: ZISWAF adalah instrumen pengumpulan dana yang dipelopori Islam dengan tujuan untuk distribusi kekayaan. Adanya perkembangan teknologi memungkinkan adaptasi pembayaran dengan segala akselerasinya. Penelitian ini bertujuan untuk mengetahui strategi pembayaran digital untuk memaksimumkan potensi pendapatan ZISWAF di Indonesia. Penelitian ini menggunakan pendekatan modfikasi TAM dan TPB. Metodologi yang digunakan adalah structural equation modeling (SEM) dengan pendekatan partial least square (PLS). Sampel yang digunakan merupakan generasi Y sebagai representasi generasi milenial. Hasil menunjukkan seluruh variabel pembentuk teori TAM yakni perceived usefulness (PU), perceived ease of use (PEoU) dan attitude (ATT) dan seluruh variabel pembentuk teori TPB yakni subjective norms (SN) dan perceived behavior control (PBC) berpengaruh terhadap intention (INT) individu dalam membayar ZISWAF secara online (sig. 0.05, α=5%).  Attitude (ATT) merupakan variabel pemediasi dalam model modifikasi yang bersifat partial/ quasy yang menghubungkan perceived usefulness (PU), perceived ease of use (PEoU) terhadap intention (INT) (VAF=49.87%)
THE INFLUENCE OF PRICE DISCOUNT, HEDONIC MOTIVATION, AND E-WOM ON IMPULSIVE BUYING OF FASHION PRODUCTS Ariani, Wenda Ventika; Al Amin, Nur Hidayah; Wulandari, Fitri
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.15563

Abstract

This study seeks to investigate how price discounts, hedonic motivation, and electronic word-of-mouth (E-WOM) influence the impulsive buying of fashion items on TikTok Shop. The object of this study is Generation Z users of TikTok Shop resending in Sukoharjo Regency. This research employs a quantitative approach, utilizing surveys for data gathering and employing multiple linear regression analysis methods with the support of IBM SPSS 23 software for analysis. In this study, incidental sampling techniques were utilized, with a total of 200 respondents. The research findings indicate that partially, the variables of price discount, hedonic motivation, and E-WOM have a significant influence on impulsive buying. Furthermore, simultaneously price discounts, hedonic motivation, and E-WOM collectively affect impulsive buying. This study implies the necessity for ByteDance to maintain the TikTok Shop feature with marketing strategies that follow fashion trends and enhance sales promotion to drive impulsive buying by users. Keywords: Price Discount; Hedonic Motivation; E-WOM; Impulsive Buying
Co-Authors Ariani, Wenda Ventika Awwal, Muhammad Al Faridho Fitri Wulandari Hasyim, Fuad