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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Bisnis dan Manajemen (JBM)
Fajar Surya Ari Anggara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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How to Create Islamic Branding on La Tansa Gontor Department Store Fajar Surya Ari Anggara; Achmad Ihya Ulumuddin
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i1.218

Abstract

The brand's Islamic values can be determined in a variety of ways, including: based on factors of compliance, based on its origin, and based on the customer. Pondok Modern Darussalam Gontor's La Tansa Gontor Department Store is one of the commercial units operated by Pondok Modern Darussalam Gontor, an Islamic boarding school that places a strong emphasis on Islamic values. The goal of this study is to determine how LaTansa Gontor Department Store may adopt Islamic brand points while also identifying a good approach. This study employed a qualitative approach based on grounded theory. The information was gathered through observation, interviews, and documentation. Purposive sampling was utilized to determine the sample used by the researcher, and Miles and Hubberman's data analysis method use. According to the findings of this study, LaTansa Gontor Department Store has succeeded in instilling its brand image in customer perception. Keywords: Islamic Brand, Strategy, Department Store Abstrak Nilai-nilai Islam merek dapat ditentukan dalam berbagai cara, termasuk: berdasarkan faktor kepatuhan, berdasarkan asal-usulnya, dan berdasarkan pelanggan. La Tansa Gontor Department Store milik Pondok Modern Darussalam Gontor merupakan salah satu unit komersial yang dioperasikan oleh Pondok Modern Darussalam Gontor, sebuah pesantren yang menempatkan penekanan kuat pada nilai-nilai Islam. Tujuan dari penelitian ini adalah untuk menentukan bagaimana LaTansa Gontor Department Store dapat mengadopsi poin merek Islam sambil juga mengidentifikasi pendekatan yang baik. Penelitian ini menggunakan pendekatan kualitatif berdasarkan teori grounded. Informasi tersebut dihimpun melalui pengamatan, wawancara, dan dokumentasi. Pengambilan sampel purposive digunakan untuk menentukan sampel yang digunakan oleh peneliti, dan penggunaan metode analisis data Miles dan Hubberman. Menurut temuan penelitian ini, LaTansa Gontor Department Store telah berhasil menanamkan citra mereknya dalam persepsi pelanggan. Kata kunci: Merk Islami, Strategi, Toko Serba Ada
Analisis Pengaruh Islamic Branding Terhadap Loyalitas Pelanggan di Ismart Retail Ponorogo Fajar Surya Ari Anggara; Alamsyah, Nandy
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.15933

Abstract

Ismart Ponorogo is a retail store that is managed based on Islamic principles. Congregational ownership managed professionally and centrally to maintain competitiveness in terms of distribution networks, products, prices, and promotions. This research aims to test and explain the influence of Islamic brands on customer loyalty to Ismart Ponorogo. The research uses explanative research methods conducted through data collection in the field in a quantitative approach. The assumptions used in this study are variables that can be measured using respondents' responses to questionnaires, the consumer population of Ismart Ponorogo, and a sample of 67 respondents, data analysis using linear regression statistical methods, and hypothesis testing. Based on the results of the research shows that Brand Islami can increase customer loyalty to Ismart Ponorogo. This research has a novelty compared to previous research by testing Islamic brands to customer loyalty in retail stores managed based on sharia principles. Keywords: Islamic Brand, Customer Loyalty, Sharia Retail Shop
Co-Authors Achmad Ihya Ulumuddin Alamsyah, Nandy