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All Journal Gema Agro International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Synergy and Society Service
I Gusti Ngurah Sugiana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Implementasi Strategi Pemasaran Produk Menu Makanan Ikan Di Warung Bendega, Pantai Lebih, Gianyar dalam Meningkatkan Minat Beli Konsumen Ni Wayan Nia Apriliani; Dewa Nyoman Sadguna; I Gusti Ngurah Sugiana
GEMA AGRO Vol 28 No 2 (2023)
Publisher : Fakultas Pertanian, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/ga.28.2.6623.101-107

Abstract

Changes in people's consumption patterns and lifestyles have led to an increase in physical mobility driven by activities outside the home. This condition causes an increase in public demand for ready-to-eat food. The increasing demand for ready-to-eat food is an opportunity for entrepreneurs to start their own businesses. Thus every company must try hard to achieve its goals by using various ways, one of which is the development of an appropriate marketing strategy. The success of business development will affect the amount of profit received. The financial aspect is an important factor in a business. This research is descriptive qualitative which aims to determine the implementation of the marketing strategy used, the marketing mix implemented includes product, price, place and promotion and benefits of Warung Bendega, Lebih Beach, Gianyar. Income analysis in this study is calculated based on the difference between total revenue (TR) and total cost (TC). The results of the income analysis obtained in November 2022 amounted to Rp. 2.621.167. This shows that the income earned by Warung Bendega is relatively good so that Warung Bendega's business is feasible in terms of profits.
MEMBANGUN KEBERLANJUTAN USAHA BERBASIS ECO FRIENDLY PADA USAHA COCOLOCO BALI, DESA AYUNAN, KABUPATEN BADUNG Lestari, Ni Luh Putu Ratna Wahyu; IA Cynthia Saisaria Mandasari; I Gusti Ngurah Sugiana
Synergy and Society Service Vol. 4 No. 2 (2024): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v4i2.91

Abstract

CocoLoco Bali under the auspices of CV. Puspa Bawartha, located in Ayunan Village, Banjar, Central Badung, is a business engaged in the field of young coconut suppliers in attractive packaging and ready to consume, which will later be distributed directly to consumers who order. Mr. Biki's business is an eco-friendly product business, where this business produces environmentally friendly products and has minimal impact on the environment. This eco-friendly product business has very good prospects, considering that Bali is a tourism area. The number of investors who build hotels, restaurants, and beach clubs is a great opportunity for CocoLoco to increase sales. However, increasing sales will certainly affect the increase in waste generated from peeling coconuts. The next problem is related to employee health and safety (K3). In the production process, employees will use very sharp machines to peel coconuts, as well as very hot tools for the labeling process. The Community Partnership Empowerment Program (PKM) implemented at CV. Puspa Bawartha "CocoLoco Bali" has provided various positive impacts both from a social and economic perspective.
SUSTAINABILITY STRATEGY FOR DEVELOPMENT OF TILAPIA FISH SEED CULTIVATION BUSINESS WITH BIOFLOC SYSTEM I Gusti Ngurah Sugiana; I Wayan Arya; Dewa Nyoman Sadguna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.203

Abstract

The purpose of the study was to determine the sustainability strategy of tilapia seed cultivation with a biofloc system followed by a SWOT matrix so that it was known whether this business could be continued with certain strategies that could be applied. The application of new technology in the form of biofloc technology has been tried in the process of tilapia seed cultivation in Jegu Village, Penebel District, Tabanan Regency, but it is also necessary to study whether the new technology can be implemented sustainably by analyzing it using the SWOT Matrix. This study uses a descriptive method by determining the location by purposive sampling with the consideration that the research site already uses a biofloc system. The results of the SWOT analysis show that the position of cultivators is in quadrant III Turn Around/Stability (Change Strategy) followed by a SWOT matrix based on IFAS (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary) so that the right strategy is obtained is the WO Strategy namely taking advantage of existing opportunities by improving the internal weaknesses of Mina Ayu group members. So that what needs to be implemented: (1) Cultivators to be able to make maximum use of the capital provided by the capital providing institution, (2) Cultivators to be able to make alternative feeds as a substitute for pellet feed, (3) Cultivators to utilize natural resources that support optimally for increase the number of seeds produced, (4) Cultivators to look for alternative markets other than marketing in Lake Batur to guard against disturbances for cultivators in Lake Batur so as not to interfere with the distribution of the seeds produced, and (5) Cultivators to take advantage of local government policies which supports hatchery activities.
MARKETING STRATEGY OF CATFISH THROUGH AGRIBUSINESS SUBSYSTEM IN THE PEGUYANGAN ECOTOURISM AREA, NORTH DENPASAR I Gusti Ngurah Sugiana; Dewa Nyoman Sadguna; Kadek Johan Okan Adnyana; Ngurah Agus Crisna Arya Budiarsa
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1129

Abstract

The purpose of this study was to determine the appropriate marketing strategy used by Pokdakan Mina Mandiri in each agribusiness subsystem by analyzing it through the SWOT Matrix through strengths, weaknesses, opportunities and challenges. This study used a descriptive method by determining the location by purposive sampling with the consideration that the research location had been keeping catfish for a long time through the upstream, middle and downstream agribusiness subsystems. The results of the SWOT analysis show that the position of the cultivator for the upstream agribusiness subsystem is in quadrant III Turn Around/Stability (Change Strategy) followed by the SWOT matrix so that the right strategy is obtained which is the WO Strategy which is taking advantage of existing opportunities by improving the internal weaknesses of members of the Mina Mandiri group. So that the marketing strategy: (1) Cultivators to be able to increase business capital from loans, (2) cultivators to be able to make alternative feeds, (3) cultivators to find alternative markets other than the local market, and (4) cultivators to take advantage of local government policies that support hatchery activities. For the middle agribusiness subsystem, it is in quadrant I with an aggressive SO strategy Marketing strategy using internal strengths to take advantage of opportunities from group members, so that the marketing strategy: (1) Cultivators to maintain quality, quantity and continuity of products according to demand, (2) cultivators in determining prices to be competitive, (3) cultivators to maintain good relations with sellers, and (4) cultivators to improve facilities and infrastructure by utilizing natural resources. For the downstream agribusiness subsystem, the cultivator's position is in quadrant IV of the defensive marketing strategy (WT) by taking advantage of internal weaknesses to reduce external threats, so that the marketing strategy: (1) Cultivators to add manpower to process catfish, (2) cultivators to be able to make products preparations that have a longer shelf life, (3) cultivators to be able to increase their consumption of catfish products, (4) cultivators to see competitors as competitors, and (5) cultivators to improve the packaging of their processed products.
STRATEGY FOR DEVELOPING CATFISH CONSUMPTION CULTIVATION BUSINESS IN ECOTOURISM AREA, PEGUYANGAN, NORTH DENPASAR I Gusti Ngurah Sugiana; Dewa Nyoman Sadguna; I Nyoman Yoga Parawangsa; Kadek Johan Okan Adnyana; Ngurah Agus Crisna Aryan Budiarsa
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.1963

Abstract

The purpose of this study is to determine the development strategy for catfish consumption cultivation business using SWOT analysis and SWOT matrix to determine the position of Pokdakan Mina Mandiri in which quadrant so that the development strategy for catfish consumption cultivation business used is appropriate for business sustainability. Research This uses a descriptive method with location determination by purposive sampling. considering that the research location has been raising consumption catfish for quite some time. Results analysis SWOT shows that the position of cultivators in developing the consumption catfish cultivation business is at quadrant III Turn Around/Stability (Change Strategy) Which to be continued with matrix SWOT so that the right strategy is obtained, namely the WO strategy, namely utilizing opportunities that exist by improving the internal weaknesses of Mina Mandiri group members. So the development strategy: (1) Cultivators can increase business capital by submitting proposals to local governments and BUMN (State-Owned Enterprises) and also through soft credit loans such as KUR (People Business Credit Program), (2) Cultivators can maintain stable catfish prices so that they can further encourage the spirit of the next farming business, (3) Cultivators can make alternative feed to prevent the cost of purchasing factory feed from increasing, (4) Cultivators can look for alternative markets other than the local market to maintain during simultaneous harvests so that prices do not fall or explore the online market, (5) Cultivators can take advantage of local government policies that support seeding activities so that businesses can develop more rapidly, and (6) Opportunities to meet the demand for fishing ponds must be considered because fishing ponds have quite a large potential to absorb catfish for consumption
Co-Authors Dewa Nyoman Sadguna I Nyoman Yoga Parawangsa I Wayan Arya IA Cynthia Saisaria Mandasari Kadek Johan Okan Adnyana Ngurah Agus Crisna Arya Budiarsa Ngurah Agus Crisna Aryan Budiarsa Ni Luh Putu Ratna Wahyu Lestari Ni Wayan Nia Apriliani