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STRATEGI BISNIS PADA KINERJA PERUSAHAAN ERA COVID-19 Desfitrina, Desfitrina; Zulfadhli, Zulfadhli; Agustini, Triana
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 11 No 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i2.3839

The emergence of natural phenomena in the abundance of the entire population on earth resulted in a large enough impact, especially health and economy in various sectors of society in the world. The Coronavirus has devastated micro, small and medium enterprises that have gone bankrupt but there are also opportunities for micro, small and medium enterprises. But there are also some sectors that have benefited and become opportunities to reap profits, such as virtual internet telecommunications and mask making, not all have gone bankrupt, as happened in the tourism, culinary, hotel, and restaurant sectors that cannot adapt to today's difficult times. My shopping habit of visiting places has decreased. This habit leads to virtual services to reduce transactions crowding with many people so that the Coronavirus can be reduced. Efforts to reduce activities outside the home will open up opportunities for micro, small and medium enterprises online so that people use the internet and don't crowd. Turning on micro, small and medium enterprises so that the impact of corona can be avoided quickly. Changes in people's behavior that reduce outdoor activities and networks of creative industries and small and medium-sized businesses in the largest business sector in the world that appear to be Covid-19 are quite depressed in dealing with problems and building businesses. This research method is descriptive and verification methods, the analysis tool is structural equation modeling (SEM, Lisrel). The results show that how the influence of business strategy on the performance of small and medium scale companies during the Covid-19 period. Keywords: Business Strategy, Company Performance, Micro, Small And Medium Enterprises, Financial Performance, On The Covid-19 Epidemic Abstract: Munculnya fenomena dari alam secara tiba-tiba yang menimpah seluruh penduduk dimuka bumi mengakibatkan dampak yang cukup besar terutama kesehatan dan ekonomi diberbagai sektor masyarakat didunia. Virus Corona memporak porandakan usaha mikro kecil menengah yang mengalami kebangkrutan tetapi ada juga peluang bagi usaha mikro kecil dan menengah. Tetatpi ada pulah faktor yang mendapat keuntungan dan menjadi kesempatan untuk meraup keuntungan seperti bidang telekomunikasi internet virtual dan pembuatan masker tidak semua mengalami kebangkrutan seperti yang terjadi pada bidang pariwisata, kuliner, hotel dan restoran yang tidak bisa beradaptasi dengan masa sulit saat ini. Kebiasaan shopping dengan mendatangin tempat sudah berkurang. Kebiasaan ini mengarah pada layanan virtual guna mengurangi transaksi yang berkerumun dengan banyak orang agar virus Corona dapat berkurang. Usaha untuk mengurangi aktivitas diluar rumah ini akan membuka peluang usaha mikro kecil dan menengah di jalur daring agar masyarakat menggunakan internet dan tidak berkerumun. Menghidupkan Usaha mikro kecil dan menengah dapat agar dampak corona dapat dihindari secara cepat. Perubahan perilaku masyarakat yang mengurangi aktivitas di luar ruangan dan jaringan Industri kreatif dan usaha kecil menengah pada sektor bisnis terbesar di dunia yang yang tedampak covid-19 cukup tertekan dalam menangani masalah dan membangun usaha. Metode penelitian ini adalah metode deskriptif dan verifikasi, alat analisisnya adalah pemodelan persamaan struktural (SEM, Lisrel). Hasil penelitian menunjukkan bahwa strategi bisnis berpengaruh terhadap kinerja perusahaan skala kecil menengah masa covid-19. Keywork: Business Strategy, Kinerja Perusahaan, usaha mikro kecil menengah,kinerja keuangan, pademi Covid-19

Enhancing Brand Image through Social Media Marketing and CSR: The Mediating Role of Consumer Trust in Indonesian Retail Agustini, Triana; Endarwati, Esti Tri; Bassi, Aliming; Widarti, Widarti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1392

In Indonesian retail organizations, this study examines the effects of Social Media Marketing (SMM) and Corporate Social Responsibility (CSR) on Brand Image, with Consumer Trust as a mediating variable. With a sample size of 270, data were gathered quantitatively using a Likert scale (1–5), and structural equation modeling with partial least squares (SEM-PLS 3) was used for analysis. The findings show that SMM and CSR have a substantial positive direct impact on consumer trust, which significantly benefits brand image. Brand Image can be enhanced through substantial channels, as demonstrated by the indirect benefits of SMM and CSR through Consumer Trust. The model displays intense goodness of fit and predictive relevance, suggesting that SMM and CSR play critical roles in forming consumer trust and, in turn, brand image. These findings offer insightful information for retail businesses looking to enhance their brand image through socially conscious activities and strategic marketing.

Enhancing Brand Image through Social Media Marketing and CSR: The Mediating Role of Consumer Trust in Indonesian Retail Agustini, Triana; Endarwati, Esti Tri; Bassi, Aliming; Widarti, Widarti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1392

In Indonesian retail organizations, this study examines the effects of Social Media Marketing (SMM) and Corporate Social Responsibility (CSR) on Brand Image, with Consumer Trust as a mediating variable. With a sample size of 270, data were gathered quantitatively using a Likert scale (1–5), and structural equation modeling with partial least squares (SEM-PLS 3) was used for analysis. The findings show that SMM and CSR have a substantial positive direct impact on consumer trust, which significantly benefits brand image. Brand Image can be enhanced through substantial channels, as demonstrated by the indirect benefits of SMM and CSR through Consumer Trust. The model displays intense goodness of fit and predictive relevance, suggesting that SMM and CSR play critical roles in forming consumer trust and, in turn, brand image. These findings offer insightful information for retail businesses looking to enhance their brand image through socially conscious activities and strategic marketing.

The Effect of Discipline and Motivation on Employee Productivity at PT. Kereta Api Indonesia (Persero) Sintelis Divre III Palembang Agustini, Triana; Subiyanto, Subiyanto; Widarti, Widarti; Desfitrina, Desfitrina; Ridwan, Muhammad
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.145-152

This study aims to determine the effect of discipline and motivation on employee productivity at PT. Kereta Api Indonesia (Persero) Sintelis Divre III Palembang. The method used is descriptive quantitative. Questionnaire is a data collection technique carried out by researchers to respondents who aim to obtain data or information related to the research topic. This study used a closed questionnaire form to make it easier for respondents to answer questions with the available choices. 4. Based on the test results of the coefficient of determination (Adjusted R Square) it is obtained at 0.619. This shows that work motivation and work discipline variables affect work productivity variables by 61.9%. While the remaining 38.1% is explained by other variables not examined in this study.

ANALISIS MOTIVASI MATERIIL DAN NONMATERIIL TERHADAP KINERJA SATUAN PENGAMANAN DI PT. NAKANDA DEWADARU Pramaja, Jamilah; Agustini, Triana; Himawan, Angga
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1895

Era globalisasi menempatkan sumber daya manusia (SDM) sebagai faktor utama dalam menentukan daya saing perusahaan. Penelitian ini bertujuan untuk menganalisis motivasi materiil dan nonmateriil terhadap kinerja satuan pengamanan di PT. Nakanda Dewadaru. Data penelitian ini terdiri dari 24 karyawan satuan pengamanan, yang bertugas di dua lokasi rumah dinas. Teknik pengumpulan data yang digunakan meliputi observasi, wawancara, dan studi pustaka. Analisis data dilakukan dengan teknik deskriptif kualitatif. Hasil penelitian menunjukkan bahwa motivasi materiil, seperti pemberian gaji yang layak, insentif jabatan, insentif kehadiran, lembur, dan tunjangan hari raya, berperan signifikan dalam meningkatkan semangat dan efektivitas kerja karyawan. Selain itu, motivasi nonmateriil, termasuk pemberian hak cuti, atribut dan seragam kerja, pengakuan dan apresiasi, serta program asuransi dan jaminan BPJS, turut mendukung peningkatan kinerja. Faktor lain seperti sarana prasarana yang memadai serta lingkungan kerja yang bersih dan nyaman juga berkontribusi terhadap efisiensi dan kenyamanan kerja. Secara keseluruhan, kombinasi pemberian motivasi materiil dan nonmateriil terbukti efektif dalam mendorong kinerja satuan pengamanan. Dengan demikian, kombinasi antara motivasi materiil dan nonmateriil yang diberikan oleh perusahaan terbukti efektif dalam meningkatkan kinerja satuan pengamanan.

IMPLEMENTASI STRATEGI PEMASARAN DAN PEMBUKUAN PENJUALAN BAGI PELAKU UMKM DI KOTA PALEMBANG PROVINSI SUMATERA SELATAN Agustini, Triana; Widarti, Widarti
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.385

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving regional economic growth, including in Palembang City. Community service carried out by the Faculty of Economics aims to foster interest and see direct practice regarding the implementation of marketing strategies and sales bookkeeping for MSME partners in Palembang City. Community service is carried out by conducting direct visits by the Faculty of Economics, Tamansiswa University of Palembang to MSMEs in Palembang City. The implementation method in this activity is a workshop providing training and counseling to MSME partners. The results of the workshop activities have been carried out well and are quite relevant. The workshop participants, namely MSME actors in Palembang City, were enthusiastic about participating in this activity. With the workshop activities, participants have knowledge, new insights, and understanding regarding the implementation of marketing strategies and sales bookkeeping that can be practiced for product marketing and sales.

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