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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Indonesia Sosial Sains
Femi Oktaviani
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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PENGELOLAAN KONTEN INSTAGRAM BEAUTY VLOGGER DALAM MEMBANGUN PERSONAL BRANDING Cahayani, Dita; Femi Oktaviani
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Juli 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v6i2.8721

Abstract

Instagram is one of the social media that is in great demand by the public, various interesting features allow users to use it to create works or become certain professions. There are several types of Instagram content, one of which is beauty vloggers, now it has become a very interesting trend among generation Z because you can find various beauty content to compete in presenting yourself. The beauty here includes the use of makeup, and skincare to fashion with their own characteristics, a beauty vlogger in managing their content. The purpose of this research is to find out how managing Instagram content can build personal branding. Creativity in managing Instagram beauty vlogger content can show the qualities you have to create personal branding. This is very important given the increasingly complex competition that is occurring, one way to show the identity of a beauty vlogger is through personal branding, which is a process to regulate and control other people's perceptions of the personal branding that is built. This study uses qualitative methods with a post-positivism approach. The results found by researchers are that beauty vlogger Sandra has four components in her content planning, namely introductions, problems, solutions, and recommendations. Visualization as the main key in interesting content is characteristic of beauty vloggers and communication barriers in expressing inspiration as something that content creators need to understand. In the development of the times, content creators can advance the delivery of messages that are created, especially in visualization. Keywords: Content management, Beauty vlogger, Personal branding
Pengaruh Media Sosial Instagram Untuk Anak Special Needs Nurul Hafsyah, Ilmi; Femi Oktaviani
Jurnal Indonesia Sosial Sains Vol. 2 No. 10 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v2i10.446

Abstract

Digitalisasi banyak menimbulkan media baru salah satunya, media sosial yang membawa perubahan komunikasi. Sehingga, dengan mengekspresi diri pada media sosial membuat orang akan merasa diterima oleh lingkungannya, sebagaimana telah disebut satu dari lima pilar teori kebutuhan Abraham Maslow adalah aktualisasi diri. Instagram adalh medis yang digunakan.  Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan metode Survey. Dimana melihat hasil anak special needs yang telah menggunakan media sosial instagram dan yang belum menggunakan media sosial instagram untuk mengetahui bagaimana peran media sosial instagram dalam memberikan kebutuhan kepuasan dalam mengaktualisasi diri pada anak spesial needs. Untuk mengetahui bagaimana interaksi anak special needs SLB – b Sukapura dalam menggunakan media sosial instagram, yang memilki jumlah total siswa –siswi 45 orang.. Nilai ini mengandung arti bahwa pengaruh media sosial instagram (X) terhadap aktualisasi diri anak special needs (Y) adalah sebesar 46% sedangkan 54% aktualisasi diri anak Special Needs dipengaruhi oleh variabel lain.adanya hubungan antara siswa- siswi sekolah SLB - B Sukapura Bandung terhadap penggunaan instargram sebagai aktualiasasi, diterima. Dengan demikian dapat dijelaskan bahwa aktualisasi diri siswa- siswi Sekolah SLB – b Sukapura Bandung . sekolah dipengaruhi oleh penggunaan media sosial instagram sebesar 46%. Hal tersebut menjelaskan pula, bahwa aktualisasi diri siswa –siswi Sekolah SLB – b Sukapura Bandung dapat dipengaruhi oleh faktor – faktor lain, dan faktor – faktor lain selain penggunaan media sosial instagram tersebut berpengaruh sebesar 54% terhadap aktualisasi mereka di sekolah.
Co-Authors Cahayani, Dita Nurul Hafsyah, Ilmi