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All Journal JDEP (Jurnal Dinamika Ekonomi Pembangunan) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
W, Nuruni Ika K
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERSEPSI RISIKO TERHADAP MINAT BELI ONLINE BLP BEAUTY SAAT PANDEMI COVID-19 Lestari, Refina Dewi; W, Nuruni Ika K

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.74 KB) | DOI: 10.31955/mea.v5i3.1538

Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara faktor persepsi risiko konsumen dan minat beli online. Lebih tepatnya, penelitian ini akan mengujii pengaruh antara persepsi risiko keuangan terhadap minat beli online dan persepsi risiko produk terhadap minat beli online. Dalam penelitian ini, populasi yang dituju adalah konsumen BLP Beauty seluruh Indonesia yang memiliki niat untuk belanja online. Metode yang dipilih dalam penelitian ini yaitu metode penelitian kuantitatif menggunakan metode purposive sampling dengan jumlah responden sebanyak 91 orang. Data disebarkan melalui kuesioner google form menggunakan analisis Partial Least Squares-Structural Equat (PLS-SEM) dengan program SmartPLS versi 3.3.0. Ada dua tahapan penting yang dilakukan, antara lain dengan melakukan analisis model pengukuran (outer model) dan analisis model struktural (inner model). Berdasarkan hasil analisis data, menunjukkan bahwa persepsi risiko keuangan dan persepsi risiko produk memiliki pengaruh signifikan terhadap minat beli online BLP Beauty saat pandemi Covid-19.
Penataan Pasar Rakyat dan Pasar Modern di Kota Surabaya H, Ignatia Martha; W, Nuruni Ika K
JDEP (Jurnal Dinamika Ekonomi Pembangunan) Vol. 2 No. 2 (2019): JDEP (Jurnal Dinamika Ekonomi Pembangunan)
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdep.v2i2.92

Abstract

The people's market plays an important role in supporting the distribution of goods and services in Surabaya. But its existence is increasingly pressured by the increasing number of modern markets (minimarkets) which continue to increase every year, which for the past seven years (2012-2017) numbered 729 units. The largest number are in strategic areas. And the existence of minimarkets has entered settlements. This study aims to enable the people's market and modern market as a result of the fact that the presence of the modern market in Surabaya is quite significant and is spread throughout the Surabaya region, which has a negative impact on the people's market, especially in terms of income and turnover.
Co-Authors H, Ignatia Martha Lestari, Refina Dewi