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Wicaksono, Nanang
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Journal : Industrial Management and Engineering Journal

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Analisis Willingness To Pay Untuk Kepuasan Pelanggan Terhadap Kualitas Pelayanan di Pantai Semilir Hidayati, Alfina; Wirawan, Novi Hendra; Wicaksono, Nanang; Anggraini, Susanti Dhini
IMEJ (Jurnal Teknik dan Managemen Industri) Vol 1 No 2 (2023)
Publisher : Universitas PGRI Ronggolawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55719/imej.v1i2.808

Abstract

Semilir Beach is a tourist attraction located in Tuban Regency which was inaugurated in September 2020 which coincided with the easing of the PSBB or large-scale social restrictions COVID-19. To enter the Semilir Beach tour, visitors only have to pay for a vehicle parking ticket. One of the efforts to improve the implementation of service standards is to determine the amount of the entrance fee at Semilir Beach Tourism by measuring the level of visitor satisfaction using the willingness to pay (WTP) approach. In this study the willingness to pay (WTP) approach aims to find out what the estimation of the WTP value of visitors is for the level of customer satisfaction on the quality of service provided by Semilir Beach Tourism and to find out what factors influence the value of visitors' WTP willingness to pay for the level of customer satisfaction. The research was conducted in January-March 2022 and the results showed that the average willingness to pay (WTP) of 100 respondents was IDR 7,600, with 77% of visitors feeling satisfied having traveled to the Breezy beach. While a significant variable in determining the value of WTP is travel satisfaction (X5). Pantai Semilir merupakan obyek wisata yang bertempat di Kabupaten Tuban yang diresmikan pada Bulan September 2020 yang bertepatan dengan pelonggaran PSBB atau pembatasan sosial berskala besar COVID-19. Untuk masuk ke dalam wisata Pantai Semilir, pengunjung hanya harus membayar karcis parkir kendaraan. Salah satu upaya meningkatkan pelaksanaan standar pelayanan adalah menentukan besarnya tarif tiket masuk di Wisata Pantai Semilir dengan mengukur tingkat kepuasan pengunjung menggunakan pendekatan willingness to pay (WTP). Pada penelitian ini pendekatan willingness to pay (WTP) bertujuan untuk mengetahui mengetahui berapa estimasi dari besarnya nilai WTP pengunjung untuk tingkat kepuasan pelanggan terhadap kualitas pelayanan yang diberikan oleh Wisata Pantai Semilir dan untuk mengetahui faktor-faktor apa saja yang mempengaruhi besarnya nilai kesediaan membayar WTP pengunjung untuk tingkat kepuasan pelanggan. Penelitian dilakukan pada bulan Januari-Maret 2022 dengan hasil penelitian menunjukkan bahwa rata-rata willingness to pay (WTP) dari 100 responden adalah Rp 7.600, dengan 77% pengunjung merasa puas telah berwisata di pantai semilir. Sedangkan variabel yang signifikan dalam penentuan nilai WTP adalah kepuasan berwisata (X5).
Analisis Beban Kerja Fisik dan Mental pada Karyawan Produksi Es Balok Menggunakan Metode Job Strain Index (JSI) dan Metode Nasa-TLX Masrikan, Muhammad; Sanjaya, Krishna Tri; Kalista, Anggia; Wicaksono, Nanang; Suwardana, Hendra
IMEJ (Jurnal Teknik dan Managemen Industri) Vol 1 No 1 (2022)
Publisher : Universitas PGRI Ronggolawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55719/imej.v1i1.578

Abstract

Factory production areas have a high workload for employees. Problems that exist in the company such as workers who have the risk of physical injury from being hit by large and heavy blocks of ice that have the potential to fall on the workers' feet and musculoskeletal. Mental burden that can arise because workers have to pursue the company's production targets. The purpose of this study is to analyze the physical and mental burden on workers and how to reduce the physical workload and high mental burden on workers. The object of research taken at PT. X, there are 15 employees who produce ice blocks. The analysis was carried out using two methods, namely the Job Strain Index (JSI) method and the NASA-TLX method. The results obtained were dangerous physical loads on all loading and unloading workers and for mental loads, they found that Dwi Ahmad S had a heavy mental burden, and Adam Sunoto, Bahar Kusni, Lasujji, Rio Kiki Darno S, Bisri Mustofa, Duraji, warjono, aris widodo have a moderate mental load. Suggestions are given to the loading power of ice blocks that have dangerous physical loads and heavy or moderate mental loads, by providing suggestions for improvements to each variable assessed on the JSI and NASA-TLX methods.
Analisa Faktor-Faktor Yang Mempengaruhi Kinerja Karyawan CV Surya Perkasa Telekomunikasi Tuban Menggunakan Metode Moderated Regression Analysis (MRA) Dewi, Fitri Septiana; Wicaksono, Nanang
IMEJ (Jurnal Teknik dan Managemen Industri) Vol 2 No 1 (2023)
Publisher : Universitas PGRI Ronggolawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55719/imej.v2i1.1034

Abstract

This research has tested the hypothesis that employee performance will be influenced by leadership factors and organizational culture. The aim of this research is to analyze the factors that influence employee performance at CV Surya Perkasa Telekomunikasi Tuban. All 25 employees have been taken as samples (census). The analysis technique used in this research is the Moderated Regression Analysis (MRA) method. The data analyzed came from distributing questionnaires to employees sampled in this research. The research results show that partially the leadership variable has a positive and significant effect on employee performance. Organizational culture has been proven to be a moderating variable between leadership and employee performance in the research area at CV Surya Perkasa Telekomunikasi Tuban. The policy that needs to be implemented by the management of CV Surya Perkasa Telekomunikasi Tuban is to create a harmonious relationship between leaders and their subordinates, avoid conflict, and create a work environment. which is conducive. In this way, it is hoped that employee performance can be more optimal in carrying out the tasks assigned to them.   Penelitian ini telah menguji hipotesis bahwa kinerja karyawan akan dipengaruhi oleh faktor kepemimpinan dan budaya organisasi. Tujuan penelitian ini adalah adalah untuk menganalisis faktor-faktor p yang mempengaruhi kinerja karyawan pada CV Surya Perkasa Telekomunikasi Tuban. Semua karyawan sejumlah 25 karyawan telah diambil semua sebagai sampel (sensus). Teknik analisis yang digunakan dalam penelitian ini adalah dengan metode Moderated Regression Analysis (MRA). Data yang dianalisis berasal dari penyebaran kuesioner kepada karyawan yang dijadikan sampel dalam penelitian ini. Hasil penelitian menunjukkan bahwa secara parsial variabel kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan. Budaya organisasi telah terbukti sebagai variabel moderasi antara kepemimpinan terhadap kinerja karyawan di daerah penelitian pada CV Surya Perkasa Telekomunikasi Tuban Kebijakan yang perlu dilakukan oleh manajemen CV Surya Perkasa Telekomunikasi Tuban adalah menciptakan hubungan yang haromonis antara Pimpinan dan bawahan, menghindari terjadinya konflik, serta menciptakan lingkungan kerja yang kondusif. Dengan demikian diharapkan kinerja karyawan bisa lebih optimal dalam menjalankan tugas yang diberikan kepadanya.
Co-Authors Anggraini, Susanti Dhini Az-zahro, Sholihah Dewi, Fitri Septiana Efendi, Didik Riky Hendra Suwardana, Hendra Hidayati, Alfina Kalista, Anggia Krishna Tri Sanjaya Masrikan, Muhammad Wirawan, Novi Hendra