Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Sosiohumaniora JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication)
Harahap, Rahmat Dilta
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERSEPSI PETANI TENTANG PENGARUH KINERJA PENYULUH TERHADAP KOMPETENSI PETANI PADI DI KABUPATEN ACEH BARAT (Rice Farmers Perceptions Of The Influence Of Extension Workers' Performance On The Competence Of Rice Farmers In West Aceh Regency) HARAHAP, RAHMAT DILTA; WIRDA, BUNGA; FEBRIAN, AFRIZAL; KARYANTO, RIZAL
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 2, Oktober 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.2.2024.15033.109-118

Abstract

This study aims to assess how farmers perceive the impact of agricultural extension performance on rice farmers' ability in Alue Tampak Village, Kaway XVI Sub-district, West Aceh District. With a total population of 176 rice farmers, the study adopted a quantitative approach through a survey method. The sample was selected using the Slovin formula, resulting in 64 rice farmer respondents. Data were collected through questionnaires and analyzed using simple linear regression as well as hypothesis testing with the help of SPSS 20. The research findings indicated that farmers' perceptions of agricultural extension workers' performance positively affected their competence in rice farming. The R² value of 0.554 indicates that the performance of agricultural extension workers can explain 55.4% of the variation in farmers' competence, while factors beyond the scope of this study influence the remaining 44.6%. The regression test results yielded the equation Y = 2.599 + 0.631X + e, where the positive coefficient of 0.631 confirms the existence of a positive influence between agricultural extension performance and farmers' competencies. 
MARKETING COMMUNICATION CAPACITY OF GAYO COFFEE MSMES ACTORS IN CENTRAL ACEH REGENCY Harahap, Rahmat Dilta; Amanah, Siti; Wibowo, Cahyono Tri
Sosiohumaniora Vol 27, No 1 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i1.56789

Abstract

This study aims to (1) describe the marketing communication practices of Gayo Coffee MSME actors and (2) analyze the influence of internal factors, external factors, and communication behavior on the marketing communication capacity of Gayo Coffee MSME actors. This research is a quantitative study with a non-experimental research design. A total of 88 respondents who are Gayo Coffee MSME actors in Central Aceh Regency with small business scale (68.2%) and micro business scale (31.8%) were used as samples. The data analysis technique used was descriptive analysis and SEM-PLS analysis using SmartPLS 3.0 software. The results showed that marketing communication practices applied to Gayo Coffee MSMEs include advertising, sales promotion, direct marketing, and interactive marketing activities.  Internal factors of Gayo Coffee MSME actors consisting of age, formal education level, participation in training, and motivation have a significant effect on marketing communication capacity, the motivation indicator is the most influential internal factor. External factors of Gayo Coffee MSME actors consisting of capital, length of business, and number of workers affect the marketing communication capacity of the business length indicator is the most influential external factor. The communication behavior of Gayo Coffee MSME actors, which includes cosmopolitanism, activeness in seeking information, accessibility and media utilization, also affects marketing communication capacity. Activeness in seeking information is the most influential indicator of communication behavior, indicating that MSME actors who are open to new information and actively use digital communication media tend to be more successful in implementing effective marketing communications.
Co-Authors Cahyono Tri Wibowo FEBRIAN, AFRIZAL KARYANTO, RIZAL Wirda, Bunga