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All Journal Revitalisasi : Jurnal Ilmu Manajemen Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Ananda, Anggun Dea
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Economics, Econometrics & Finance Other

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Penerapan Promotion Mix pada Bisnis Sate Banyumas Sagulung - Batam Yuswardi, Yuswardi; Ananda, Anggun Dea
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promotion mix, in a marketing context, is a collection of strategies and tactics used by companies to communicate the value of their products or services to target markets. It plays a central role in business strategy as it allows companies to build brand awareness, attract the attention of potential customers, and motivate purchasing actions. The main components of the promotion mix include advertising, personal selling, sales promotion, public relations, and direct marketing tools. This community service activity was carried out at the Sate Banyumas business to further increase sales and business development.
Pengaruh Kepuasan Masyarakat, Lingkungan Kerja, Motivasi Kerja, Disiplin Kerja dan Kepemimpinan Terhadap Pelayanan Publik di MPP Kota Batam dengan Kinerja Pegawai Sebagai Mediasi Yuswardi, Yuswardi; Fatyandri, Adi Neka; Ananda, Anggun Dea
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 1 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i1.4789

Abstract

Public services that have high quality standards, often referred to as excellent services, refer to the best services that meet certain standards. Service standards act as guidelines for providing services and are the basis for assessing the quality of these services. This standard is not only a reference in providing quality services, but also reflects the commitment and promise of service providers to the community. This research method is to use a non-probability sampling technique, namely a purposive sampling method where the sample is not carried out randomly but can be adjusted to predetermined criteria. This sampling was of course carried out by giving questionnaires to respondents who met the criteria expected in this research, namely the public and public service employees were only able to fill out this questionnaire. This research was carried out by distributing questionnaires as a medium for collecting research data obtained from respondents. The research carried out can be broken down into analytical studies involving the role of employees as mediators in the relationship between several factors, such as community satisfaction, work environment, work motivation, work discipline and leadership, on public services in MPP Batam City. This research is related between these variables to understand how employee performance can mediate the influence of these factors on public services.
Penerapan Promotion Mix pada Bisnis Sate Banyumas Sagulung - Batam Yuswardi, Yuswardi; Ananda, Anggun Dea
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8823

Abstract

Promotion mix, in a marketing context, is a collection of strategies and tactics used by companies to communicate the value of their products or services to target markets. It plays a central role in business strategy as it allows companies to build brand awareness, attract the attention of potential customers, and motivate purchasing actions. The main components of the promotion mix include advertising, personal selling, sales promotion, public relations, and direct marketing tools. This community service activity was carried out at the Sate Banyumas business to further increase sales and business development.
Co-Authors Adi Neka Fatyandri Yuswardi yuswardi, Yuswardi