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All Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara
Quinn, Fionna
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Optimasi Pemasaran Digital untuk Meningkatkan Visibilitas UMKM BB Glow Mask Batam Quinn, Fionna; Candy, Candy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

BB Glow Mask Batam is an MSME that focuses on retailing local skincare products under the brand TeenEx, which has obtained official approval from BPOM. In its marketing actions, the MSME owner relies solely on WhatsApp and word-of-mouth recommendations to establish relationships with customers as its primary strategy. Based on interview results, it was revealed that the owner of BB Glow Mask Batam faced challenges when attempting to use other marketing channels such as Instagram and Shopee. Despite recognizing the significant potential for skincare products on Shopee, the UMKM owner found it difficult to operate the platform due to the complexity of information required to register a store and products on Shopee. Consequently, an initiative was taken to assist BB Glow Mask Batam in enhancing its business exposure through the development of more optimal marketing strategies. Additionally, the UMKM owner received education on digital marketing. The outcomes of this initiative include the design of Instagram content, a business logo, Linktree, and the registration of a Shopee account. The implementation of marketing strategies on Instagram yielded positive responses, as evidenced by positive data from Instagram Insights after the content was shared. Furthermore, statistics from Linktree indicated an increase in clicks and visits from a significant audience. By effectively leveraging these platforms, the business has the opportunity to reach a broader market and enhance its visibility.
The Relationship Between Ownership Structure, Capital Structure, and Firm Performance: The Evidence From Indonesian Manufacturing Sector Candy, Candy; Quinn, Fionna
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2185

Abstract

The manufacturing sector listed on the Indonesia Stock Exchange (IDX) has experienced a decline in performance that could be attributed to its ownership structure. Besides, Indonesian manufacturing companies rank highly among foreign debt borrowers, with a total debt of US$ 392.6 billion, as reported by Bank Indonesia's Foreign Debt Statistics (SULNI) emphasizing the importance of analyzing their capital structure to understand their financial health, as it is influenced by their debt and capital holdings. This study aims to thoroughly examine the pivotal roles of ownership structure and capital structure in shaping the future trajectory of companies in Indonesia's manufacturing sector, with a specific focus on how their financial decision-making affects their performance. This study analyzed data from 97 listed companies on the IDX over five years (2017-2021) using a statistical method called panel regression. The findings indicate that the way a company is owned does not significantly influence its performance. However, the study does uncover that capital structure, measured by DAR, negatively impacts ROA without affecting ROE. On the other hand, the capital structure measured by DER negatively impacts ROE without affecting ROA. Firm size plays a significant and positive role in influencing company performance as a control variable.
Co-Authors Candy, Candy