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All Journal Jurnal Dakwah: Media Komunikasi dan Dakwah Al-Jamahiria : Jurnal Komunikasi dan Dakwah Islam
Nisa, Nanda Fahrun
Unknown Affiliation
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Contemporary Da'wah Transformation :: Study on Commodification of Virtual Da'wah through YouTube Nisa, Nanda Fahrun
Jurnal Dakwah Vol. 25 No. 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jd.2024.25105

Abstract

This research discusses the transformation of contemporary da'wah through digital platforms, especially YouTube, as a virtual da'wah medium. In the digital era, da'wah is no longer limited to physical space, but has developed through online media, which allows religious messages to reach a wider and more diverse audience. One of the important phenomena that has emerged is the commodification of da'wah, where religious content not only serves as a means of spreading Islamic values, but also as a commercial product that can be monetized. This study explores how da'wah through YouTube undergoes commodification, identifies the forms of commodification that occur, and its impact on the authenticity of the da'wah message itself. Through a qualitative approach with content analysis on a number of popular da'wah channels on YouTube, this study reveals that the commodification of da'wah not only has an impact on the way messages are conveyed, but also on delivery strategies that are tailored to meet the demands of the digital market. The results of this study show that there is an ambiguity between the purpose of da'wah as the dissemination of religious values and as an economic activity influenced by algorithms and social media trends.
Religious Moderation in the Da'wah of Habib Hussein Jafar Al Hadar On the Log In - Close The Door Program: Moderasi Beragama Dalam Dakwah Habib Husein Jafar Al Hadar Pada Program Log In – Close The Door Nisa, Nanda Fahrun
Al-Jamahiria : Jurnal Komunikasi dan Dakwah Islam Vol. 2 No. 1 (2024): January-June 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/al-jamahiria.v2i1.8356

Abstract

Abstrak Artikel ini mengeksplorasi pendekatan Habib Husein Jafar Al Hadar dalam mempromosikan moderasi beragama melalui media baru, terutama dengan fokus pada program populernya "Log In – Close The Door." Moderasi beragama menekankan praktik beragama tanpa bersikap ekstrem, sebuah perspektif yang sangat didukung oleh para pemuka dan otoritas keagamaan. Habib Jafar memanfaatkan platform seperti YouTube dan media sosial lainnya untuk menyebarkan pandangan agamanya yang inklusif dan seimbang, sehingga ajarannya dapat diakses dan menarik bagi khalayak luas. Melalui pengamatan virtual, penelitian ini mengungkap bagaimana Habib Jafar secara efektif membungkus diskursus agamanya, membuatnya menarik bagi generasi milenial. Temuan penelitian menunjukkan bahwa penggunaan media baru yang kreatif dalam dakwah oleh Habib Jafar berdampak positif terhadap pemahaman toleransi dan pandangan umat beragama di Indonesia. Penelitian ini menekankan pentingnya pendekatan inovatif dalam dakwah dan menyoroti potensi media baru sebagai alat yang kuat untuk menyebarkan pesan moderasi beragama. Metode Habib Jafar menjadi model yang berharga bagi para pendakwah kreatif lainnya di era digital.   This paper explores Habib Husein Jafar Al Hadar's approach to promoting religious moderation through new media, particularly focusing on his popular program "Log In – Close The Door." Religious moderation emphasizes practicing faith without extremism, a perspective strongly supported by religious leaders and authorities. Habib Jafar utilizes platforms like YouTube and other social media to share his inclusive and balanced religious views, making his teachings accessible and engaging for a broad audience. Through virtual observations, this study reveals how Habib Jafar effectively packages his religious discourses, making them appealing to millennials. The findings indicate that his creative use of new media in da'wah has positively influenced the understanding of tolerance and religious perspectives in Indonesian society. This study underscores the importance of innovative approaches in da'wah and highlights the potential of new media as a powerful tool for spreading messages of religious moderation. Habib Jafar's method is a valuable model for other creative preachers in the digital age.
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