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All Journal JURSIMA (Jurnal Sistem Informasi dan Manajemen)
Sapuan, Sapuan Sapuan
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Library & Information Science

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ANALISA PEMANFAATAN TEKNOLOGI, CUSTOMER DELIVERED VALUE FITUR PELAYANAN, CITRA MEREK, DAN PERILAKU KONSUMEN PADA MASA PANDEMI COVID-19 TERHADAP KEPUASAN KONSUMEN GRAB DI KOTA BATAM Sapuan, Sapuan Sapuan
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 9 No 2 (2021): Jursima Vol. 9 No. 2, Agustus Tahun 2021
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v9i2.320

Abstract

ABSTRACT From the results of the study the authors concluded that partially count (X1) has a positive and significant effect on customer satisfaction, with a t value of 9.641 with a significant level of 0.000. Customer deliverd value (X2) has a positive and significant effect on customer satisfaction with a t value of 12.281 with a significant level of 0.000. Brand image (X4) has a positive and significant effect on customer satisfaction with a t value of 2.226 with a significant level of 0.029. Consumer behavior (X5) has a positive and insignificant effect on customer satisfaction with a t value of 8.645 with a significant level of 0.000. Judging from the simultaneous or joint test that knowing the effect of technology use (X1), customer delivered value (X2), service features (X3), brand image (X4), and consumer behavior (X5) simultaneously have a positive and significant effect on Consumer satisfaction variable (Y) with a value that f counted at 496.822 and significant with a significant value of 0.000. Keywords: Technology Utilization, Customer Delivered Value, Service Features, Brand Image, and Consumer Behavior Toward Customer Satisfaction.
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