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All Journal Warmadewa Management and Business Journal (WMBJ) juremi: jurnal riset ekonomi
Ni Nyoman Menuh
Unknown Affiliation
Economics, Econometrics & Finance

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STRATEGI PEMASARAN DALAM UPAYA PENINGKATAN HUNIAN KAMAR PADA SENSE SUNSET SEMINYAK HOTEL Ni Nyoman Menuh; Ni Wayan Widiantari
Warmadewa Management and Business Journal (WMBJ) Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.3.2.2021.69-73

Abstract

The increasing number of tourists coming to Bali will also affect the development of tourism facilities such as accommodation facilities and other supporting facilities. This study aimed to understand the Sense Sunset Seminyak Hotel's strengths and weaknesses in conducting its marketing activities and find out the marketing strategy used to improve the room occupancy rate in the Sense Sunset Seminyak Hotel. Data collection methods used were observation, interview, documentation, and questionnaire. The data analysis techniques used were the EFAS, IFAS and SWOT Analysis. The study result states that the Sense Sunset Seminyak Hotel position is in the quadrant I, i.e., the Growth strategy or vertical integration strategy. The SWOT analysis found several marketing strategy alternatives in improving the occupancy, which consists of the SO Strategy: enhancement in advertisement intensity and the creation of the business hotel, the WO Strategy: the creation of press relationship and scheduling of personal selling, the ST Strategy: reinforcement of brand image, and the WT Strategy: improvement of public relation role in facing the global economy.
OPTIMALISASI PENGELOLAAN ARSIP DAN HAMBATAN IMPLEMENTASINYA DALAM MENYEMPURNAKAN KUALITAS PELAYANAN DI KANTOR REGIONAL X BKN DENPASAR Ida Bagus Ngurah Wimpascima; Gusti Ayu Mahanavami; Debilia Kedu Wela; Ni Nyoman Menuh
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 5: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i5.7567

Abstract

Archive, as a collection of records and recordings of activities, plays a vital role in the smooth operation of an institution. This research aims to optimize archive management and identify implementation barriers at the Regional Office X of the National Civil Service Agency (BKN) in Denpasar, with a focus on improving service quality. The research method used is qualitative with a descriptive approach. Data were obtained from Administrative Staff through interviews and documentation. Data analysis involved data reduction, data presentation, and drawing conclusions. The results show that archive management includes creation, storage, retrieval, and disposal of archives. Identified constraints include lack of human resources and inadequate facilities. The archive creation process follows predetermined formats, and archival management uses alphabetical and sequential numbering systems. Archive retrieval is still manual with computer assistance, and archive disposal is done through burning for archives that no longer have value. With the aim of improving service quality, this research suggests establishing a consistent timeframe for the archive disposal process, adding facilities, space, and filing cabinets, as well as increasing human resources, especially archivists. These steps are expected to optimize archive storage activities at the Regional Office X of BKN in Denpasar and support better service efficiency
Co-Authors Debilia Kedu Wela Gusti Ayu Mahanavami Ida Bagus Ngurah Wimpascima Ni Wayan Widiantari