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All Journal Dinamika Akuntansi Keuangan dan Perbankan Ekspektra: Jurnal Bisnis & Manajemen JISIP: Jurnal Ilmu Sosial dan Pendidikan
Gunawan, Calvin
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Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee Gunawan, Calvin; Susilo, Daniel
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.519 KB) | DOI: 10.25139/ekt.v5i2.3901

Abstract

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.
Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee Gunawan, Calvin; Susilo, Daniel
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.519 KB) | DOI: 10.25139/ekt.v5i2.3901

Abstract

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.
ANALISIS KOMUNIKASI KELOMPOK DALAM KOMUNITAS VIRTUAL DI SOSIAL PADA KOMUNITAS RevoU Maysaroh, Yuni; Gunawan, Calvin; Nadya, Annisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 2 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i2.3062

Abstract

Teknologi saat ini memiliki kemajuan yang sangat baik salah satunya adalah dengan adanya berbagai macam komunikasi yang sering kita gunakan. Hal ini di dukung dengan perkembangan internet yang sangat cepat di seluruh dunia. Internet merupaka salah satu teknologi yang dapat memberikan kemudahan bagi setiap penggunaanya. Kehadiran teknologi internet saat ini sangat memudahkan setiap orang dalam melakukan komunikasi Dengan menggunakan komunitas virtual dan neatspeak dalam aplikasi yang di gunakan adalah aplikasi discord. Obejek penelitian ini adalah anggota RevoU yang menggunakan discord. Jenis yang di pakai dalam penelitian ini adalah jenis penelitian sedara kualitatif. Hasil dari penelitian ini adalah aplikasi discord sengat membantu para pengguna RevoU dalam mendapatkan apa yang kita inginkan.
PENGARUH LIKUIDITAS, STRUKTUR MODAL, UKURAN PERUSAHAAN DAN RISIKO OPERASIONAL PERUSAHAAN TERHADAP KINERJA KEUANGAN PERUSAHAAN PADA INDUSTRI MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2018-2020 Gunawan, Calvin; Sudarsi, Sri; Aini, Nur
Dinamika Akuntansi Keuangan dan Perbankan Vol 11 No 1 (2022): Vol. 11 No. 1 2022
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v11i1.8951

Abstract

This study aims to analyze the effect of liquidity, capital structure, firm size, and operational risk on the company's financial performance. The population of manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2020 period. Sampling used the purposive sampling method so as to produce 123 manufacturing companies that matched the criteria. Analysis of the data in this study using multiple linear regression. The results of the study prove that liquidity has no effect on the company's performance, capital structure has a positive and significant effect on the company's performance, the size of the company has a positive and significant effect on the company's performance, the company's operational risk has a negative and insignificant effect on the company's performance
Co-Authors Daniel Susilo Maysaroh, Yuni Nadya, Annisa Nur Aini Sri Sudarsi