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All Journal JIKE : Jurnal Ilmu Komunikasi Efek INJECT Interdisciplinary Journal of Communication
Rahayu, Nadia Agustina
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Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND MIE GAGA'S TIKTOK AI STORYTELLER CONTENT ON CONSUMER ATTITUDE hasanah, ratih; Rahayu, Nadia Agustina
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5831

Abstract

The development of internet technology is a link in the widespread use of social media which results in the wider community being able to easily obtain and share information about a company's products or services through Electronic Word of Mouth activities and content creation. TikTok is one of the most used social media in Indonesia, reaching 113 million users in 2023. It has various interesting features so that TikTok is used by content creators as a platform used to share informative and interactive content, and create Electronic Word of Mouth. Mie Gaga is a brand of instant noodle products produced by PT Jakarana Tama which is widely discussed by netizens due to the viral TikTok AI Storyteller Mie Gaga content uploaded by the @hizkianontiktok account on TikTok social media. This study aims to determine the influence and how much influence Electronic Word of Mouth and TikTok AI Storyteller Mie Gaga Content have on Consumer Attitudes. The method used in this study is quantitative method with descriptive research type. Sampling in this study was using a indikatorprobability sampling method with a type of purposive sampling to 400 respondents through an online questionnaire using Google Form. The results showed that Electronic Word of Mouth and TikTok AI Storyteller Mie Gaga Content had a positive and significant effect on Consumer Attitudes. This can be proven from the value of Fvalue > Ftable, which is 68.707 > 3.02 which means H0 is rejected and H1 is accepted. And based on the results of the coefficient of determination, which shows that Electronic Word of Mouth and TikTok AI Storyteller Mie Gaga Content have an influence of 25.7% on Consumer Attitudes.
The Influence Of Non-AI And AI-Generated Tiktok True Story Content On Generation Z's Perceptions (A Study On Elaboration Likelihood Theory): - Rahayu, Nadia Agustina; Sudjradjat, Ratih Hasanah
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4504

Abstract

This study aims to determine the effect of TikTok True Story non-AI content and AI content on Generation Z's perceptions. This research is important considering the widespread use of artificial intelligence technology in digital content creation, which can affect the way audiences understand and assess information. The method used is quantitative with a descriptive approach, and data collection through online questionnaires to 200 respondents aged 19-28 years who follow TikTok accounts @ngmare (Non-AI content) and @aiwitness.id (AI content). The results show that both Non-AI and AI content have a positive and significant effect on the perception of Generation Z, with the effect of Non-AI content of 0.790 and AI content of 0.767. This finding suggests that clear, authentic, and emotional content (Non-AI) is processed more through the central pathway, while AI content is more influenced by visual appeal and processed through the peripheral pathway in accordance with Elaboration Likelihood Theory.
Co-Authors Sudjradjat, Ratih Hasanah