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All Journal International Journal of Advances in Applied Sciences Asia Pacific Journal of Management and Education
Yi, Lim Jing
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Earth & Planetary Sciences Education Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Other

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Studying Management Issue Faced by Malaysian Airlines System Sdn. Bhd. Wai, Kang Kok; Kee, Daisy Mui Hung; Yong, Lau King; Yi, Lim Jing; Wey, Leong Chi; Alqabandi, Nouf Khalid
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 2 (2019): July 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.086 KB) | DOI: 10.32535/apjme.v2i2.555

Abstract

In facing the challenging business world, including in the aviation industry, Malaysian Airlines System Sdn. Bhd. had come through the ups and downs of the turbulence economy, since 1st May 1947. For the last few years, Malaysian Airlines System Sdn. Bhd. had faced a lot of challenges in managements, operations and financial problems. Our research findings will be focused on the management issue faced by Malaysian Airlines System Sdn. Bhd. and suggesting the best solution academically for this company. Moreover, our research reflects that even the management problem had been solved, there are still several uncontrollable external issues that will haunt the company such as the financial uncertainties. Not to mention that the performance will be greatly affected by the foreign exchange and laws implementation by foreign countries because Malaysia Airlines operates in other countries too. Lastly, our research reflects that if the management problems had been solved, their performance should be better in terms of daily operation management and financial management.
Multi-dimensional brand experiences in co-branded products across generations Erlyana, Yana; Yi, Lim Jing
International Journal of Advances in Applied Sciences Vol 14, No 4: December 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i4.pp1018-1027

Abstract

As consumer expectations evolve, brands are tasked with creating multifaceted experiences that resonate with different generations. This study examines the influence of sensory, affective, behavioral, and cognitive brand experiences on consumer perceptions of co-branded products, with a focus on two key cohorts: Generation Y (Gen Y) and Generation Z (Gen Z). A mixed-methods approach, integrating quantitative surveys and qualitative focus groups, was employed to gain deeper insights into generational differences in brand engagement. The findings reveal that Gen Y consumers prioritize emotional and behavioral experiences, seeking meaningful interactions and emotional connections that align with their values and life stages. In contrast, Gen Z consumers are more interested in sensory novelty and cognitive engagement, favoring brands that emphasize originality, digital interactions, and distinctive experiences. Both generations showed strong reactions to behavioral factors, particularly direct product interactions. These insights highlight the importance of tailoring brand experience strategies to the unique preferences of each generation. By embedding sensory, emotional, and cognitive elements into brand experiences, companies can create deeper emotional connections with consumers, enhance brand value, and build long-term loyalty. The results offer actionable strategies for brand managers seeking differentiation and sustainable success in today’s competitive market environment.
Co-Authors Alqabandi, Nouf Khalid Kee, Daisy Mui Hung Wai, Kang Kok Wey, Leong Chi Yana Erlyana, Yana Yong, Lau King