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All Journal JBMR: Journal of Business and Management Review Asia Pacific Journal of Management and Education
Sthapit, Arhan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Effect of Brand Coverage in Social-Media on Customer Value Creation: A Study of Tourist-based Restaurants in Nepal Sthapit, Arhan; Shrestha, Bikash; Hamal, Sadikshya
Journal of Business and Management Review Vol. 4 No. 12 (2023): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr412.7652023

Abstract

Purpose: The paper aimed to examine the impact of the Nepalese tourist-based restaurants’ brand coverage in their social media on customer value creation. Methodology/Design/Approach: A questionnaire survey was administered on 205 tourist customers (with usable response of 196) intercepted at ten tourist-based restaurants located at one of the popular tourist-restaurant hubs of the Kathmandu Valley, in the post-COVID months of March and April of 2023. It made use of the descriptive statistics and inferential ones like Levenes’ test of equality of error variances, Wilks' Lambda test and MANCOVA test. Findings: The study found that the use of social media in marketing tourist-based restaurants helped create customer value, as social media marketing made a substantial and positive impact on the creation of social, functional, and economic values of tourist-based restaurants. Originality of the research: The study specifically discusses the tourist-based restaurants’ brand coverage in their social media and investigates its impact on customer value creation at a time when Nepalese tourism has started gradually recovering from the consequences of the COVID-19 pandemic. It is the first study of this kind at least in the Nepalese context.
Evaluation of Strategic Factors in HRD Practices of Nepali Banks: Towards Building an SHRD Model Sthapit, Arhan
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.23 KB) | DOI: 10.32535/apjme.v3i2.848

Abstract

In view of a long-felt need to adopt the strategic factors of human resource development (HRD), this paper explores and evaluates the presence of strategic HRD factors instrumental to achieve theoretical HRD outcomes, and devise an SHRD model. An exploratory and analytical research approach was adopted to study all 25 non-state-owned commercial banks and all 14 national level development banks of Nepal through a questionnaire survey (July–December 2018) on 708 incumbent supervisors and managers chosen through a proportionate, stratified probability-sampling technique from (a) hierarchy-based strata, and (b) bank categories. A principal component analysis (PCA) was performed on 25 theoretically recognised strategic factors in current HRD practices; out of which 23 factors were identified as influential, and factor-labelled by the PCA into a three-factor model based on a regression analysis. The SHRD model factors so devised should prove instrumental to HR managers in strategically managing their HRD function for achieving expected HRD outcomes.
Evaluation of Strategic Factors in HRD Practices of Nepali Banks: Towards Building an SHRD Model Sthapit, Arhan
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.848

Abstract

In view of a long-felt need to adopt the strategic factors of human resource development (HRD), this paper explores and evaluates the presence of strategic HRD factors instrumental to achieve theoretical HRD outcomes, and devise an SHRD model. An exploratory and analytical research approach was adopted to study all 25 non-state-owned commercial banks and all 14 national level development banks of Nepal through a questionnaire survey (July–December 2018) on 708 incumbent supervisors and managers chosen through a proportionate, stratified probability-sampling technique from (a) hierarchy-based strata, and (b) bank categories. A principal component analysis (PCA) was performed on 25 theoretically recognised strategic factors in current HRD practices; out of which 23 factors were identified as influential, and factor-labelled by the PCA into a three-factor model based on a regression analysis. The SHRD model factors so devised should prove instrumental to HR managers in strategically managing their HRD function for achieving expected HRD outcomes.
Co-Authors Hamal, Sadikshya Shrestha, Bikash