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All Journal Jurnal EKOBIS (Kajian Ekonomi dan Bisnis)
Yustin Kurniawan Zendrato
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Efektivitas Dan Efisiensi Pendapatan Asli Daerah Pada Badan Pengelolaan Pajak Daerah Kota Palembang Yustin Kurniawan Zendrato
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 2 No. 1 (2018): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 2 No 1 (Desember 2018)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This study aims to analyze the level of effectiveness and efficiency management of District Own Source Revenue at Tax Management Agency in Palembang during 2013-2017. The data used are secondary data, target report, regional revenue and recurrent expenditures in Palembang during the period 2013-2017. The analytical tool used is the effectiveness budget and efficiency ratio. The conclusions obtained are the level of effectiveness of Palembang's district own source revenue achieve highly effective criteria during 2013-2017. The average of effectiveness ratio from 2013-2017 is 108.23 percent for each year. This shows that Palembang City government has sufficient ability to increase the realization of District Own Source Revenue for each year. Meanwhile, the average level of efficiency is below 60%, which means Very Efficient. Thus, it can be said that the government of Palembang city is able to manage the performance of the utilization of Distict Own Source revenue for each fiscal year.
Pengaruh Promosi Terhadap Kepuasan Pelanggan Pada PT Sumber Alfaria Trijaya Tbk Cabang Palembang Yustin Kurniawan Zendrato
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 7 No. 1 (2023): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 7 No 1 (Desember 2023)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

 The retail business today is a business that is growing and in great demand. The intense competition among retail businesses is caused by the increasing number of shopping centers. This competition makes companies in the retail sector try to retain their customers andbecome the retailer of choice for customers. Therefore, it is not uncommon for many companies to try to research promotions on customer satisfaction. This is because if customers are dissatisfied with the services that have been provided, then it is possible thatcustomers are not loyal to the company. Promotion is a marketing activity that is commonly carried out by marketers to provide information on a product and encourage consumers to purchase the product. In addition, good service can also support the success of promotions, so as to achieve customer satisfaction. There fore this study aims to find out in more detail about the Effect of Promotion and Service Quality on Customer Satisfaction at Alfamart Palembang branch. This type of research is quantitative research, in which survey methods are used in this study using questionnaires or questionnaires to obtain more accurate data. The population in this study were all customers of the Palembang branch of Alfamart, with a sample of 80 customers that the researchers met during the research. The data collection technique was carried out by means of a questionnaire. 
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