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Hilaliyah, Sari Atul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Digitalisasi Pembayaran SPP Terhadap Kepuasan Wali Murid di Sekolah Dasar Islam Terpadu Al-Ishlah Sampit Rusmaniah, Rusmaniah; Hilaliyah, Sari Atul
Keizai Vol 6, No 1 (2025): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v6i1.505

Abstract

The emergence of digitalization in the education sector has prompted numerous schools to adopt technological innovations, including in the payment of tuition fees. This digital transformation is anticipated to enhance efficiency, transparency, and convenience for parents or guardians. However, the implementation of digital payment systems at SDIT Al-Ishlah Sampit has encountered several challenges, such as technical difficulties and varying levels of user adaptability, thereby raising questions regarding its impact on parental satisfaction. Furthermore, existing literature examining the specific influence of digitalization on parental satisfaction remains limited, indicating a need for further investigation to address this research gap. This study aims to analyze the effect of digital tuition payment systems on parental satisfaction. A quantitative approach was employed, involving a survey of 100 respondents drawn from a total population of 193 parents or guardians. Primary data were collected using a Likert-scale questionnaire distributed both online via WhatsApp groups and in-person during the school’s monthly meetings. The findings reveal that digital tuition payment systems have a positive effect on parental satisfaction. Key factors such as ease of access, transaction speed, and transparency significantly contribute to increased satisfaction. Additionally, responsiveness, assurance, and perceived educational costs were found to have a positive influence, while physical evidence and reliability showed no significant impact on parental satisfaction.
The Effect of Service Quality on Customer Satisfaction (A Study at Mitra Baru Gold Shop Sampit) Hilaliyah, Sari Atul
Keizai Vol 6, No 2 (2025): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v6i2.534

Abstract

This study aims to examine the extent to which service quality affects customer satisfaction, with price considered as an influencing factor. The research focuses on Toko Emas Mitra Baru 1 in Sampit City, due to the increasingly intense competition in the gold jewelry sector, which requires companies to offer better services as a way to differentiate themselves. The study employs a quantitative approach, collecting data from 73 individuals who have conducted transactions at the store, selected through purposive sampling. The results indicate that service quality has a positive and significant impact on customer satisfaction. This finding suggests that the better the service quality, the higher the customer satisfaction. On the other hand, price does not show a significant effect, implying that customers pay more attention to the service experience, comfort, and sense of security during transactions rather than relatively small differences in price. These results support the argument that, in the gold business, service quality is a crucial factor in maintaining customer loyalty and building competitive advantage.
Co-Authors Rusmaniah, Rusmaniah