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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Conference on Innovation and Application of Science and Technology (CIASTECH) Al-Musthofa: Journal of Sharia Economics Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Jurnal Politik Jurnal Ekonomi Syariah dan Hukum Islam
Faqih, Faqih
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Veterinary Other

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Strategi Peningkatan Kesadaran Sertifikasi Halal Pelaku UMKM Kabupaten Sampang dalam Meningkatkan Daya Saing Produk faqih, Faqih; Hadi, Nasrul; Yansah, Rizky
IQTISODINA Vol. 8 No. 2 (2025): Desember
Publisher : LPPM IAI Nazhatut Thullab

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Abstract

Halal certification is an important aspect in ensuring consumer trust and enhancing the competitiveness of MSME products, particularly in Muslim-majority regions such as Sampang Regency. Although the level of awareness among MSME actors regarding the importance of halal certification is relatively high, the number of certified businesses remains low. This study aims to analyze the level of awareness of MSME actors, identify obstacles in the halal certification process, and formulate strategies to improve halal certification awareness. This research employs a qualitative approach using a descriptive case study method through observation, interviews, and documentation. The findings reveal that the main obstacles include complex procedures, limited access to information, certification costs, and insufficient assistance. The study concludes that improving halal certification awareness requires integrated strategies involving socialization, education, technical assistance, and sustainable policy support to enhance MSME product quality and competitiveness.
Branding Daya Tarik Wisata terhadap Peningkatan Kunjungan: (Studi Kasus Pantai Camplong Kabupaten Sampang) Faqih, Faqih; Nugroho, Prasetyo Aji
Al-Musthofa: Journal of Sharia Economics Vol. 8 No. 2 (2025): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v8i2.4577

Abstract

Branding is a strategic process of creating and maintaining a positive identity and image of a tourism destination to differentiate it from others and enhance perceived value among visitors. In tourism development, branding is closely related to tourist attractions, including natural uniqueness, cultural diversity, comfort, and memorable travel experiences. Camplong Beach, a coastal tourism destination in Sampang Regency, has significant potential due to its scenic blue sea, natural landscape, and distinctive Madurese culinary offerings. This study aims to examine the tourist attractions of Camplong Beach in increasing visitor numbers and to analyze branding strategies applied to enhance tourist visits. A qualitative descriptive approach was employed using in-depth interviews, field observations, and documentation as data collection techniques. Data were analyzed through data reduction, data presentation, conclusion drawing, and triangulation to ensure validity. The findings indicate that the main attractions of Camplong Beach include natural beauty, local cuisine, supporting facilities, and strategic accessibility. Branding strategies involving visual identity, brand image, brand message, tourist experience, and tourism products have successfully shaped positive perceptions and significantly contributed to increasing tourist interest and visitation.
Co-Authors Abdul Sattar Adriati, Sarah Fahira Atoullah, Atoullah Hadi, Nasrul Husnuddin, Moh. Kodariyah, Lailatul Nurul Hasanah, Shafaratin Prasetyo Aji Nugroho Qadarin, Maryam Rodiaminollah, Moh. Sabar Setiawidayat, Sabar Sholeha, Jumaniatus Siti Aisyah Uswatun Hasanah Yansah, Rizky Yuliandari, Evi zamroni, Thoif