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All Journal JAE (Jurnal Akuntansi dan Ekonomi) KIC SENMEA
Ayu Paramitha, Dyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH CASHBACK, FLASH SALE DAN SHOPEE PAYLATER TERHADAP IMPULSE BUYING PENGGUNA E-COMMERCE SHOPEE PADA MAHASISWA UNIVERSITAS NUSANTARA PGRI KEDIRI Hevinias, Astin Sarah; Dyah Puspasari, Ismayantika; Ayu Paramitha, Dyah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 9 (2024): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2024
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the Influence of Cashback, Flash Sales, and Shopee PayLater on Impulse Buying in Shopee e-commerce, both partially and simultaneously. The population in this study includes all students of Universitas Nusantara PGRI Kediri. The sampling technique in this study used purposive sampling, where the sample was only taken from students who were Shopee users and utilized the Shopee Paylater payment feature. The number of samples used in this study was 72 respondents. The analysis methods used in this study include the Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test and Hypothesis Test with the help of IBM SPSS version 23. The results of this study indicate that (1) partially cashback, shopee paylater have an effect on impulse buying, while flash sale has no effect on impulse buying (2) simultaneously cashback, flash sale and shopee paylater have an effect on impulse buying
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING PADA USAHA MIKRO UD. AL MUBAROKAH PARE Hariyono, Dava Fadilah; Dyah P, Ismayantika; Ayu Paramitha, Dyah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine the marketing strategy carried out by UD. AL Mubarokah Pare, inhibiting and supporting factors, and also designing superior marketing strategies to increase competitiveness. In this research the method used is qualitative by using descriptive research type aiming to gain a deep understanding of the situation at hand. The taking of informants was based on purposive sampling and the number of informants taken was 3 people. The results of this study indicate that the marketing strategy carried out by UD. AL Mubarokah Pare uses a marketing mix with the 4P technique (product, price, place, and promotion). Various products, affordable prices, strategic locations, and good promotions are the advantages of UD. AL Mubarokah in order to compete with similar businesses.
Co-Authors Dyah P, Ismayantika Dyah Puspasari, Ismayantika Faisol Faisol Hariyono, Dava Fadilah Hevinias, Astin Sarah Laili Agustin, Maya Regita, Dilla