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All Journal JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Akuntansi dan Ekonomi Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Elok Fitriya
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Akuntansi dan Ekonomi Bisnis

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PENGARUH MARKETING ONLINE DAN KEAKTIFAN KOMUNITAS TERHADAP PENINGKATAN PENJUALAN EMKM BATIK DI JEMBER Dania Puspitasari; Elok Fitriya
Jurnal Akuntansi dan Ekonomi Bisnis PSDKU kediri Vol. 7 No. 2 (2018): Vol 7 No 2 Oktober 2018
Publisher : Jurnal Akuntansi dan Ekonomi Bisnis PSDKU kediri

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Abstract

This study aims to determine the influence of online marketing and community activeness to increase sales. The data obtained from the results of the distribution of questionnaires on batik craftsmen in the city of Jember. Questionnaires obtained by researchers as much as 15 batik craftsmen in the city of Jember. Based on the results of research proved that partially online marketing effect on increasing panjualan. Meanwhile, the livelihood of the community has no effect on sales increase. This study can also prove that online marketing and community cohectivity simultaneously affect the increasing sales of batik craftsmen in the city of Jember.
Co-Authors Ardhi Fathonisyam Putra Dania Puspitasari Wahyu Bagus Putra Yulinartati