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IBI Darmajaya
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ANALISIS BRAND IMAGE TERHADAP MADRASAH TSANAWIYAH PADA YAYASAN NURUL ISLAM DI LAMPUNG SELATAN -, Aswin; Masturi, Hafiz
Jurnal Manajemen dan Keuangan Vol 8, No 1 (2010): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Now days, Industry of telecomunication celluler offered various facilities such as service quality as well as good presentation to give plus value at the service that offered so will create satisfied at the consumer it self which result the loyality at the consumer it self.Service quality, satisfaction and brand loyality at consumer it self in comparison through four service dimensions is reliable dimension, responsive dimension, emphaty dimension and assurance dimension with that methods use average test is Serqual method with test technique wilcoxonmath test, regresion analys, clasical asumtion test and normalitas test.Relation among service quality, consumer satisfaction and brand loyality for company will give deeply effect for market later on.Keyword : service dimension, service quality, consumers satisfaction, brand loyality
Analisis Dampak Penerapan Manajemen NMtu ISO 9001:2008 terhadap Kualitas Pelayanan Akademik Perguruan Tinggi di Bandar Lampung Rafiq, Muhammad; -, Aswin
Jurnal Bisnis Darmajaya Vol 1, No 2 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

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The research aims to determine the influence of management implementation of Quality Management System ISO 9001:2008 the college in Bandar Lampung and important aspect of service quality. The samples are all of students of  the colleges was applied quality management system. This study uses regression analysis to determine the impact of academic service quality of the education institutions . Then uses the Cartesian diagram to identify the aspects that are priorities for student academic services related college.The results showed that the significance level 0.034 alpha is smaller than 0.05. It is mean that Ho is rejected and Ha accepted, and it can be stated that the application of ISO 9001:2008 Quality Management System significantly affect the quality of Academic Services . R square of 0.023 or 2.3 % indicates the magnitude of the effect of the application of ISO 9001:2008 Quality Management System on the Quality of Academic Services is still smaller . Based on result of the analysis and then the Cartesian diagram proves that the aspects that determine of the academic services quality and  satisfaction factors are the comfort of the services, facilities services, the attention of service personnel, and personnel responsiveness to student complaints. Keywords : quality management system, quality of service
ANALISIS PERPINDAHAN MEREK (BRAND SWITCHING) PENGGUNA HANDPHONE NOKIA SERI E DI BANDAR LAMPUNG (STUDI PADA MAHASISWA IBI DARMAJAYA FAKULTAS ILMU KOMPUTER) Budiasih, Trisna; -, Aswin
Jurnal Manajemen dan Keuangan Vol 10, No 2 (2012): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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The existence of a brand in a product is very important as a part of image development of a product on the market. Amid the competition of many products of mobile phone, a brand switching is inevitable. This phenomenon happens to the product of NOKIA particularly E Serial. This research is aimed at measuring the degree or volume of user possibility in brand switching from NOKIA brand product E Serial to Mitto brand of QWERTY model and other products of mobile phone. The researcher uses descriptive method in doing this research. It describes the condition or phenomena. The population and sample of the research are 79 students of IBI Darmajaya from the Faculty of Computer Science. The result of the research turned out that the user pattern of mobile phone brand switching of Nokia E Serial is gained from 33 respondents. 15 (41,1%) respondents remain using Nokia E Serial,13 (38,2 %) respondents switched to Mitto brand mobile phone model QWERTY and 5 (14,7%) respondent switched to other brands. The user pattern of the brand switching of Mitto mobile phone model QWERTY is gained from 31 respondents. 10 (32, 3%) respondents switched to Nokia E Serial, 17 (54,8%) respondents remain using mobile phone of Mitto model QWERTY and only 4 (12, 9%) respondents switched to other mobile phones. The other user pattern of mobile phone brand switching is gained 12 respondents. 7 ( 58,3%) respondents switched to Nokia product E Serial, 5 ( 35,7%)respondents switched to Mitto brand product model Qwerty and only 7 (50,0%) respondents who use other brands of mobile phone rather than Nokia E Serial and Mitto model Qwerty. From the matrix of probability it is predicted that the growth of market-share will be mainly gained by Nokia E Serial which is equivalent with 6.8%.In the future time, Mitto model Qwerty will get increased of its market-share which is equivalent with 0,6 %. However, other mobile phone products (other than Nokia E Serial and Mitto model QWERTY) will get decreased of its market-share which is equivalent with 26, 5 %.Keywords : Brand Switching, Market-Share, Markov Chain
Co-Authors Hafiz Masturi Muhammad Rafiq Trisna Budiasih