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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Sinergi International Journal of Communication Sciences Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Nirmala, Sila
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Meaning of Digital Literacy in the Life of Teenagers (Case Study of Adolescents in RT 021 RW 006 Talang Kemang Gandus Palembang) Mardiah, Annisatul; Nirmala, Sila
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.862

Abstract

This study analyzes the meaning of digital literacy in adolescents living in RT 021 RW 006 Talang Kemang Gandus, Palembang. Qualitative case study designs were applied to explore how adolescents build, practice, and experience digital literacy in their daily lives. Data were collected through in-depth interviews, participatory observations, and documentation, then analyzed thematically using the Braun & Clarke approach. The findings show that adolescents are actively using digital media, especially WhatsApp, TikTok, Instagram, and YouTube, to meet communication, entertainment, and academic needs. Digital literacy practices are influenced by social environment, family, access to technology, gender, and type of school. Although adolescents are categorized as digital natives, their critical literacy skills are still underdeveloped, making them vulnerable to misinformation. Theoretically, this research refers to critical digital literacy, use and satisfaction, and digital capital. Practically, there study recommends strengthening family involvement, integrating essential digital literacy into school curricula, and designing government policies that are responsive to the needs of youth in urban areas.
Dampak Pemilihan Tema Dakwah Terhadap Perhatian Jama’ah: Perspektif Teori Agenda Setting Khosidah, Irma; Nirmala, Sila
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 2 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i2.6846

Abstract

Penelitian ini membahas bagaimana pemilihan tema dakwah berpengaruh terhadap konsentrasi jama’ah dengan menggunakan pendekatan teori Agenda Setting. Teori ini, yang pertama kali dikemukakan oleh McCombs dan Shaw, menegaskan bahwa komunikator maupun media memiliki peranan penting dalam menonjolkan isu yang dianggap urgen oleh masyarakat. Dalam praktik dakwah, da’i berfungsi sebagai komunikator utama yang mampu mengarahkan perhatian jama’ah melalui topik yang relevan dengan situasi sosial mereka. Studi ini menggunakan metode kualitatif deskriptif dengan teknik lapangan dan wawancara pada masyarakat Desa Talang Makmur, Kecamatan Sungai Menang, Kabupaten Ogan Komering Ilir. Hasil penelitian memperlihatkan bahwa tema-tema dakwah yang berkaitan dengan kehidupan nyata, seperti ekonomi umat, pembinaan moral generasi muda, dan keharmonisan keluarga lebih disukai jama’ah dibandingkan tema yang bersifat abstrak maupun teoretis. Dengan demikian, teori Agenda Setting terbukti relevan dalam menganalisis praktik komunikasi dakwah di tingkat pedesaan.
PERSPECTIVE AND COMMUNICATION THEORY Perdana, Muhammad Irfan; Nirmala, Sila
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3093

Abstract

Communication is an essential element of human existence. As social beings, humans cannot live without communication, as it enables them to interact, share meaning, and fulfill their social needs. This study employs a qualitative literature review approach to explore various communication theories and perspectives. The findings reveal that communication plays a fundamental role in human life as it facilitates the continuous exchange of messages and information among individuals. Moreover, communication can be understood through several theoretical perspectives, including the mechanistic, psychological, interactionist, and pragmatic perspectives. This study contributes to a deeper understanding of how communication theories explain human interactions across both social and digital contexts.
Dampak Pemilihan Tema Dakwah Terhadap Perhatian Jama’ah: Perspektif Teori Agenda Setting Khosidah, Irma; Nirmala, Sila
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 2 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i2.6846

Abstract

Penelitian ini membahas bagaimana pemilihan tema dakwah berpengaruh terhadap konsentrasi jama’ah dengan menggunakan pendekatan teori Agenda Setting. Teori ini, yang pertama kali dikemukakan oleh McCombs dan Shaw, menegaskan bahwa komunikator maupun media memiliki peranan penting dalam menonjolkan isu yang dianggap urgen oleh masyarakat. Dalam praktik dakwah, da’i berfungsi sebagai komunikator utama yang mampu mengarahkan perhatian jama’ah melalui topik yang relevan dengan situasi sosial mereka. Studi ini menggunakan metode kualitatif deskriptif dengan teknik lapangan dan wawancara pada masyarakat Desa Talang Makmur, Kecamatan Sungai Menang, Kabupaten Ogan Komering Ilir. Hasil penelitian memperlihatkan bahwa tema-tema dakwah yang berkaitan dengan kehidupan nyata, seperti ekonomi umat, pembinaan moral generasi muda, dan keharmonisan keluarga lebih disukai jama’ah dibandingkan tema yang bersifat abstrak maupun teoretis. Dengan demikian, teori Agenda Setting terbukti relevan dalam menganalisis praktik komunikasi dakwah di tingkat pedesaan.
Representation of TikTok Viral Trends on Generation Z Communication Behavior (Case Study of 2021 STISIPOL Candradimuka Palembang Students) Efridah, Eka; Nirmala, Sila
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.873

Abstract

This study investigates the representation of TikTok's viral trends within the communication behavior of Generation Z students at STISIPOL Candradimuka Palembang. Previous studies have primarily emphasized aspects of consumption, psychological impact, or branding, consequently leaving the dimension of media representation and everyday communication practices among local students largely underexplored. The research employs a descriptive qualitative approach, utilizing the theoretical framework of Media Representation (Hall, 1997) combined with Uses and Gratifications theory (Katz et al., 1973). This combined perspective examines how students interpret viral trends, what specific motivations underlie their use of TikTok, and crucially, how these derived motives are translated into observable, concrete communication patterns. Five active students from the 2021 cohort served as key informants, selected based on their criteria as intensive users with experience participating in viral challenges or creative content creation within the TikTok ecosystem. Data were meticulously collected through semi-structured interviews exploring narratives of experience, alongside content observations on informants' TikTok accounts, and digital documentation (videos, comments, screenshots). Analysis using the Miles–Huberman interactive model revealed five salient dimensions of communication behavior representation: use goals (entertainment, social recognition), identity initiatives (content experimentation, self-branding), competitive arenas (personal branding, popularity metrics), self-awareness (social comparison, reflexivity), and value orientation (speed, visual dominance, orientation toward virality). The findings demonstrate that TikTok functions as a powerful representation space, shaping Gen Z communication behavior through social validation, and an algorithmic culture that directs relevance. TikTok's viral trends thus act as cultural codes organizing how students understand themselves and their digital public interactions.
Co-Authors Efridah, Eka Khosidah, Irma Mardiah, Annisatul Perdana, Muhammad Irfan