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All Journal LITE: Jurnal Bahasa, Sastra, dan Budaya Journal Koperasi Dan Manajemen Jurnal Sistim Informasi dan Teknologi
Dita Rachmawati
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Metafora Tangan dalam Idiom Bahasa Jepang Berdasarkan Teori Metafora Konseptual Dita Rachmawati
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol 15, No 1 (2019): March
Publisher : Fakultas Ilmu Budaya, Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.987 KB) | DOI: 10.33633/lite.v15i1.2393

Abstract

This thesis is a conceptual metaphor research which analyse the element te ‘hand’ in the Japanese idioms. The purpose of this research is to know the te 'hands' image scheme in Japanese idioms and analyze it based on the conceptual metaphors. The data source in this research were taken from the dictionary of idiom “iitai naiyou kara gyakuhiki dekiru reikai kanyouku jiten” by Inoue Muneo. The amount of the data found and analysed were 59 and the amount of data presented were 15. The results of data analysis describe the idiom with the main element of the hand are filled with metaphorical expressions because the hand is the most used body part for activities. The results of the analysis also show eight concepts of hand, which are : HAND as ACTIVITIES/JOB, POSSESSION, LINK, ATTITUDE, TACTICS, CAPABILITY/SKILLS, SUPPORT, and EXPERTISE.To understand the concept of hand, it is useful to not only use ontological metaphors analysis, but in terms of the hand that has a spatial orientation, it must be analyse with orientational metaphors.
Analisis Pengaruh Motivasi Kerja, Lingkungan Kerjadan Kepuasan Kerja Terhadap Peningkatan Kinerja Karyawan (Pada PT.Wiratanu Persada Tama Cabang Malang 2014) Dita Rachmawati; Wiwit Setyo Wardani
JOURNAL KOPERASI DAN MANAJEMEN Vol 2 No 01 (2021): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose – Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi kerja, lingkungan kerja dan kepuasan kerja terhadap kinerja karyawan di PT. Wiratanu Persada Tama Cabang Malang, Jawa Timur.Design/methodology/approach – penelitian ini menggunakan metode pendekatan kuantitatif deskriptif denganSampel penelitian ini sebanyak 24 orang karyawan.Dan dalam penelitian ini menggunakan analisisAnalisis Regresi dengan mengukur dominasi dari masing masing variable atau faktor.Findings – Hasil analisis membuktikan motivasi kerja, lingkungan kerja dan kepuasan kerja mempunyai pengaruh yang sifnifikan terhadap kinerja karyawan secara simultan. Motivasi kerja mempunyai pengaruh yang signifikan terhadap kinerja karyawan, sementara lingkungan kerja dan kepuasan kerja tidak berpengaruh signifikan terhadap kinerja karyawan secara parsial. Motivasi kerja mempunyai pengaruh yang signifikan terhadap kinerja karyawan, sementara lingkungan kerja dan kepuasan kerja tidak berpengaruh signifikan terhadap kinerja karyawan secara Dominan.Research limitations/implications–keterbatasasn dalam penelitian ini adalah fokus objek penelitian hanya kepada kinerja perusahaanPT. Wiratanu Persada Tama Cabang Malang, Jawa Timur. Sehingga belum bisa dijadikan generalisasi dalam sebuah teori yang kuat dan perlu adanya penelitian lebih lanjut dengan metode yang berbeda dan variable yang berbeda sehingga mampu menggeneralisasi teori yang ada.Originality/value– dalampenelitian ini diungkapkan bahwa lingkungan kerja dan kepuasan kerja tidak signifikan sehingga bisa dijadikan acuan untuk melakukan penelitian lanjutanapakah variabel kepuasan dan lingkungan kerja tidak signifikan dengan kinerja karyawan.
The Role of Digital Social Media Marketing on Purchase Decision Jank Jank Wings Thought Brand Equity as Mediation Variable Tiara Saraswati, Thusy; Dita Rachmawati; Indah Datin Nadliroh; Agus Hermawan; Ludi Wishnu Wardana
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.357

Abstract

The current research examined how brand equity and social media marketing mediated the relationship between the purchasing decision of Jank Jank Wings and the analysis of that decision. Customers of Jank Jank Wings participated in this survey. Jank Jank Wing is marketed by samples 215 of target consumers who have eaten or purchased through TikTok and Instagram media, using a purposive sample technique. Each response is processed using partial least squares (PLS). The results indicate that social media marketing influences consumer decisions. The purchasing choices of consumers are impacted by the value of the brand. Brand equity's influence on social media marketing. Moreover, empirical studies have demonstrated that customer decisions are impacted by brand equity, which functions as both an intermediary and an amplifier of the impact of social media marketing. Time constraints resulted in a limited number of returned surveys, which constitutes a drawback of the research. This study suggests that Jank Jank Wings has the potential to enhance brand recognition, perceived quality, brand association, and brand loyalty by implementing social media strategies. When making decisions throughout the purchasing process, all of these components are seen to be crucial.
Qualitative Digital Analysis Using SWOT to Identify Relationship Between Leadership and Employee Commitment of Chinese Restaurant in East Java, Indonesia Dita Rachmawati; Madziatul Churiyah
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.358

Abstract

This study attempts to give MSMEs a general understanding of the advantages, disadvantages, opportunities, and dangers that businesses face while developing and putting into practice a strategy. A case study research design was used by researchers to study MSMEs in Xia Dimsum Malang. Both primary and secondary data, including performance reports and questionnaires, are used in the study. To choose the best course of action, use the SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. Based on the findings of the SWOT analysis, Xia Dimsum Malang need a leadership role plan in order to boost employee loyalty.
Co-Authors Agus Hermawan Indah Datin Nadliroh Ludi Wishnu Wardana Madziatul Churiyah Tiara Saraswati, Thusy Wiwit Setyo Wardani