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All Journal Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Public Relations (J-PR) Jurnal Bisnis dan Komunikasi Digital
May Syarah, Maya
Unknown Affiliation
Religion Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategi Humas Dalam Menyampaikan Informasi Terkait Eksistensi Taman Mini Indonesia Indah (TMII) di Masa Pandemi COVID-19 May Syarah, Maya
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1080.864 KB) | DOI: 10.31294/jpr.v1i2.271

Abstract

The tourism sector has been affected by the COVID-19 pandemic. The implementation of Large-Scale Social Restrictions (PSBB) and the prevention of the spread of the corona virus caused the number of local and foreign tourists to experience a drastic decline. Taman Mini Indonesia Indah (TMII) is one of the tourist objects that has experienced a decrease in visitors, before the pandemic, 80,000 people came to TMII every weekend, after the pandemic the average visitor was less than 10,000 people on weekends. The purpose of this study was to determine the TMII PR strategy in conveying information related to the existence of TMII during the pandemic including how TMII faced the new normal in the tourism sector. Using a qualitative descriptive research method with interviews with key informants, the results showed several strategies taken by TMII Public Relations, including information about online tickets, enforcement of strict health protocols in accordance with government recommendations for cleanliness, health, and safety. Another strategy is to communicate well for stakeholders, namely through social media, mass media (online media) and digital. Some of TMII's activities are delivered through virtual space.
Peran Media Baru Dalam Kegiatan Hijrah Fest Amelia, Firdhausy; Kamalludin, Kamalludin; May Syarah, Maya
KOMUNIKA Vol 4 No 1 (2020): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/komunika.v4i1.4874

Abstract

The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors.AbstrakLahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari stand pameran kepada pengunjungnya.
Strategi Komunikasi Pemasaran pada Instagram (@value.consult) dalam Membangun Brand Awareness Shaseria, Ananda; May Syarah, Maya; Herman, Herman
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 4 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i4.4413

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang dilakukan oleh Value Consult dalam membangun brand awarenss melalui media sosial Instagram. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan melalui wawancara secara mendalam dengan informan dari pihak perusahaan, observasi terhadap aktivitas konten Instagram Value Consult dan dokumentasi berbagai konten yang diunggah pada akun Instagram Value Consult. Hasil penelitian menunjukkan bahwa Value Consult menerapkan lima elemen dari teori Integrated Marketing Communication (IMC), yaitu advertising, sales promotion, public relations, interactive marketing dan event and experiences. Strategi ini terbukti efektif dalam meningkatkan keterlibatan audiens serta memperkuat citra merek melalui elemen brand recognition dan brand recall. Konsistensi visual, konten edukatif, dan interaksi yang aktif menjadi faktor pendukung utama dalam membangun brand awareness di platform digital tersebut.
Co-Authors Amelia, Firdhausy Kamalludin Shaseria, Ananda Sugeng, Santoso