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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Research Horizon
Pamungkas, Nugroho
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of CSR on the Reputation of ABC Bank Pamungkas, Nugroho; Aditama, M Danial Prasetiyo; Prima, Adnan Dianda; Harto, Puji; Raharja, Surya
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

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Abstract

Bank ABC is one of Indonesia's largest banks and a state-owned enterprise. A bank's reputation is critical in attracting customers, maintaining stakeholder trust, and influencing the company's position in the market. What is believed to affect the bank's reputation is a social and environmental concern known as Corporate Social Responsibility (CSR). Therefore, this study aims to examine the influence of three CSR programs of Bank ABC on the bank's reputation. The three CSR programs have been measured for their usefulness to the community using the Social Return on Investment (SROI) method. Data were collected through a survey with respondents from the community of banking service users and CSR beneficiaries of Bank ABC. The purposive sampling method became the sample method of this research. Hypothesis testing was conducted using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method. Program 2 (Bank Sampah Saguling) and Program 3 (Sortir Lemon) produced significant results based on the SEM-PLS results. At the same time, Program 1 (Ini SekolahKu) produced insignificant results. Therefore, backward elimination was carried out with a significance level of 5%. Using backward elimination, it was obtained that Program 2 (Saguling Garbage Bank) and Program 3 (Sort Lemon) influenced ABC Bank's Reputation with an R^2 value of 78.3%.
Analisis Tingkat Kesejahteraan Petani Peserta Program Pekarangan Pangan Lestari (P2l) Di Kabupaten Ogan Komering Ulu Pamungkas, Nugroho; Oktarina, Yetty; Permatasari, Fifian
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4272

Abstract

Penelitian ini bertujuan untuk menganalisa tingkat kesejahteraan petani peserta Program Pangan Lestari (P2L) di Kabupaten Ogan Komering Ulu. Metode yang digunakan dalam penelitian ini adalah metode survey dengan teknik wawancara menggunakan kuesioner. Data penelitian dianalisis secara deskriptif kuantitatif. Pengolahan data tingkat kesejahteraan petani dengan menggunakan indikator dari Badan Pusat Statistik. Untuk mengukur tingkat kesejahteraan penduduk dari BPS menggunakan 8 indikator yaitu kependudukan, kesehatan dan gizi, pendidikan, ketenagakerjaan, pola konsumsi, perumahan dan lingkungan, kemiskinan dan sosial lainnya. Dari hasil penelitian secara kuantitatif menunjukkan bahwa tingkat kesejahteraan petani peserta program Pekarangan Pangan Lestari di Kabupaten OKU termasuk dalam kategori tinggi. Indikator perumahan dan lingkungan merupakan penyumbang terbesar dari indikator kesejahteraan dimana terdapat skor 2,86 (14,45%) diikuti dengan indikator kemiskinan dimana terdapat skor 2,70 (13,65%). Sedangkan untuk indikator yang masih menyumbang kontribusi rendah pada tingkat kesejahteraan yaitu indikator taraf dan pola konsumsi dimana terdapat skor 2,09 (10,58%).
Co-Authors Aditama, M Danial Prasetiyo Oktarina, Yetty Prima, Adnan Dianda Puji Harto Sari, Fifian Permata Surya Raharja