<![CDATA[ABSTRACTThis study aims to determine the effect of beauty vloggers and celebgram endorsers on brand image and its impact on purchase intention of Make Over products. This type of research uses an explanatory research approach with a quantitative approach. With the data collection method using a questionnaire with a sample of 100 respondents distributed online using the path analysis method. Based on the results of data analysis, it is concluded that beauty vlogger has a significant effect on brand image and purchase intention, celebgram endorser has a significant effect on brand image, celebgram endorser has not significant effect on purchase intention and brand image has a significant effect as a mediating variable between beauty vlogger and purchase intention. Keywords: Beauty Vlogger, Celebgram Endorser, Brand Image, Purchase Intention and Make Over.DAFTAR PUSTAKAAditya, Kadek Yoga & I Made Wardana. 2017. 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