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All Journal HUMANIS TANDA: Jurnal Kajian Budaya, Bahasa dan Sastra
Andri Permana, I Putu
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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CONNOTATIVE MEANING OF VERBAL AND VISUAL SIGNS IN WHAT CAN’T MILK DO? ADVERTISEMENT Ayu Meriandari, Ni Rai; Dian Puspita Candra, Komang; Andri Permana, I Putu
TANDA Vol 2 No 03 (2022): SASTRA DAN BAHASA
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

This research is entitled Connotative meaning of verbal and visual sign in “What Can’t Milk Do?” Advertisement. This study is conducted with the aims to analysed the connotative meaning of verbal and visual signs contain in “What Can’t Milk Do?” advertisement. Verbal and visual communication tools that are used by human to interact, whether through messages, sounds, pictures, and gestures. The data were taken from the YouTube platform. The data were collected by observation method. The analysis was done by the descriptive qualitative method. The study started by analysing verbal and visual signs which is based on the theory of semiotic by Saussure (1893). Then, the analysis of the connotative meaning of the verbal and visual signs was done by using the theory of meaning proposed by Barthes (1977). In addition, the study of colors was done using the approach of color term submitted by Wierzbicka (1996). The connotative meaning from this advertisement want to remind the viewers that milk is not only just an ordinary beverage but it can turn you into a morning person and get you through tough tasks, while also forming the basis for everything from health-conscious food or to decadent desserts and from the advertisement we can found verbal and non-verbal sign and the meaning of an advertisement.
Tindak Tutur Ilokusi Direktif digunakan oleh Tokoh Utama dalam The End of the F***ing World Prabawa, I Dewa Gede Bagus; Andri Permana, I Putu
Humanis Vol 28 No 1 (2024)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2024.v28.i01.p10

Abstract

The purpose of this study is to analyzedirective illocutionary act, spesifically about how action can occur only with the use of language spoken by the main characters in The End of the F***ing World series.Theory by Halliday and Hasan (1985) was applied to analyse the situational context which refers to the place, topic of the conversation, participants’s relationship, and how language is used in the conversation. There is also theory by Yule (1996) about the explanation of action that performed just by utterance called directive illocutionary act and divided into command, order, request and suggestion. This study used a descriptive qualitative method... The results found all types of directive illocutionary act used by the main characters in their daily life to make someone do something, where the success rate in using directive illocutionary act is related with the situational context.. This study used formal and informal methods in its presentation.
Co-Authors Ayu Meriandari, Ni Rai Komang Dian Puspita Candra, Komang Dian Puspita Prabawa, I Dewa Gede Bagus