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All Journal AGRIEKONOMIKA Eco-Entrepreneur Jurnal Kajian Ilmu Manajamen Journal of Empowerment Indonesia
Mada, Yudhi Prasetya
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Pengaruh promosi online dan persepsi harga terhadap keputusan pembelian pada Thrift Galery Kemuning di Bangkalan Solehartatik, Novia; Mada, Yudhi Prasetya
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 3 (2023): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i3.21616

Abstract

 Based on existing phenomena and problems, this study aims to determine the effect of online promotions and price perceptions on purchasing decisions at Thrift Gallery Kemuning Bangkalan. The method used in this research is quantitative. The subjects in this study were consumers of Thrift Galery Kemuning Bangkalan with a sample of 97 respondents, then the data collection tool in this study was a questionnaire. The results of this study indicate that there is an influence between online promotions and price perceptions on purchasing decisions at Thrift Gallery Kemuning Bangkalan, either partially or simultaneously. The result of the coefficient of determination is 0.958, which means that 95.8% of the Buying Decisions are influenced by Online Promotion (X1) and Price Evaluation (X2). While the remaining 4.2% is the influence of other variables outside the variables studied in this research.  
Analisis Kewirausahaan Nelayan, Adopsi Digital di Pesisir Socah dan Implementasi Pendampinganya Mada, Yudhi Prasetya
Eco-Entrepreneur Vol 11, No 2 (2025): Desember
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i2.33318

Abstract

Pelatihan Redesain Kemasan dan Rebranding untuk Meningkatkan Brand Awareness Produk UMKM Mamak Kirana di Desa Junganyar, Socah, Bangkalan Rum, Mokh.; Rohman, Abdur; Kurniyanto, Ifan Rizky; Rakhamawati; Nugrahani, Tsaniya Rusyda; Alfiyani, Nita; Nisrina, Azza Nuha; Putri RD, Arinuha Novia; Suaibah, Lilis; Mada, Yudhi Prasetya
Journal of Empowerment Indonesia Vol. 1 No. 2: Desember 2025
Publisher : PT. Sativa Publishing Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64118/jei.v1i2.118

Abstract

UMKM Mamak Kirana di Desa Junganyar, Kecamatan Socah, Bangkalan menghadapi keterbatasan daya saing produk, terutama pada produk olahan teripang, yang disebabkan oleh penggunaan teknologi pengolahan dan desain kemasan yang masih konvensional. Kondisi ini berdampak pada rendahnya daya tarik produk serta terbatasnya jangkauan pemasaran. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas dan daya saing produk UMKM melalui penguatan aspek desain kemasan, pencitraan ulang merk (rebranding), dan optimalisasi pemasaran digital. Kegiatan dilaksanakan dengan metode pelatihan dan pendampingan partisipatif selama empat bulan yang meliputi: (1) pelatihan redesain kemasan dan identitas merek, (2) peningkatan keterampilan fotografi produk, serta (3) pemanfaatan media sosial dan lokapasar (marketplace) sebagai strategi pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada kualitas visual kemasan, kemampuan pelaku UMKM dalam memproduksi foto produk yang lebih profesional, serta perluasan jangkauan pemasaran melalui platform digital. Program ini berkontribusi terhadap penguatan posisi kompetitif UMKM Mamak Kirana dan berpotensi meningkatkan penetrasi pasar baik di tingkat lokal maupun nasional.
Strategy of BUMDes development through ecotourism in Madura using analytical hierarchy process (AHP) Qomariyah, Nor; Rum, Mokh.; Mada, Yudhi Prasetya; Suaibah, Lilis; Kurniyanto, Ifan Rizky
Agriekonomika Vol 13, No 2: October 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i2.33707

Abstract

Madura has significant potential for fostering institutions rooted in local wisdom, particularly Village-Owned Enterprises (BUMDes). Strengthening the performance of BUMDes is crucial to enhancing their role as drivers of the tourism sector and creative economy in the region. Amidst increasing competition with other business entities, strategic planning is essential to position BUMDes favorably in the market, ensuring their sustainability and contribution to local economic growth. One effective approach to formulating these strategies is through the Analytical Hierarchy Process (AHP) method. This study aims to identify and analyze strategic priorities for developing BUMDes through ecotourism in Madura. Respondents in the study included stakeholders such as representatives from the Tourism Office, academics, BUMDes managers, and village heads. The research was conducted at two prominent tourist destinations: Labuhan Mangrove Beach Edu-tourism in Bangkalan Regency and Somber Raje Tourism in Sumenep Regency. The results indicate the following: 1. priority criteria for determining BUMDes development strategies are the optimization of village potential and the strengthening of institutional capacity; 2. priority strategies include mapping and leveraging village resources while revitalizing BUMDes institutions to improve their effectiveness and sustainability. These findings offer a structured framework for sustainable ecotourism development in Madura, emphasizing the integration of local resources and institutional empowerment to maximize the impact of BUMDes in fostering regional growth.
Co-Authors Abdur Rohman Alfiyani, Nita Ifan Rizky Kurniyanto Mokh Rum Nisrina, Azza Nuha Nugrahani, Tsaniya Rusyda Putri RD, Arinuha Novia Qomariyah, Nor Rakhamawati Solehartatik, Novia Suaibah, Lilis